Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	aug. 2024
Status	Udgivet - aug. 2024
Begivenhed	IMP - Oulu, Finland Varighed: 28. aug. 2024 → 30. aug. 2024

SDU link

@conference{60f0dbc5046d44c5844591b01fcc8e6a,

title = "Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment",

author = "Bujac, \{Andreea Ioana\} and Holger Roschk and Bhatti, \{Waheed Akbar\}",

year = "2024",

month = aug,

language = "English",

note = "IMP ; Conference date: 28-08-2024 Through 30-08-2024",

}