Confronting the Danish sectors for food and agriculture with 'terroir'

Monica Stoye

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskning


The notion of ‘terroir' originates from wine production in southern Europe. It denotes a traditional approach to food, agriculture and rurality - an approach, which by some scholars has been summarized as a Roman approach. This Roman approach has exerted great influence on EU policies, resulting in e.g. PDO and PGI labelling. In the Roman approach, the superior product can be differentiated from all other products by its special taste, identity and/or integrated cultural elements. This definition of superiority is far from the average understanding of high food quality in a Scandinavian country like Denmark, where uniform products, high nutritional and hygienic levels and veterinary approval characterise an extremely export oriented food sector. However, Danish small scale food producers, who want to implement the terroir approach in their own production, increasingly confront the mainstream Danish understanding of quality, food and agriculture. The purpose of this paper is to examine and analyze the difficulties involved in this confrontation, directing a special focus towards network building, market and business development, and policy initiatives within the field. The overall purpose is to outline basic elements in a Danish version of terroir.
TitelMobilities, Vulnerabilities and Sustainabilities : New questions and challenges for rural Europe
RedaktørerBettina Bock
Antal sider1
ForlagEuropean Society for Rural Sociology
StatusUdgivet - 2007
BegivenhedMobilities, Vulnerabilities and Sustainabilities - Wageningen, Holland
Varighed: 20. sep. 200724. sep. 2007
Konferencens nummer: XXII


KonferenceMobilities, Vulnerabilities and Sustainabilities



  • Terroir
  • Madkvalitet
  • Netværk og virksomhedsudvikling for småskala fødevareproducenter
  • Dansk policy


Stoye, M. (2007). Confronting the Danish sectors for food and agriculture with 'terroir'. I B. Bock (red.), Mobilities, Vulnerabilities and Sustainabilities: New questions and challenges for rural Europe (s. 203). European Society for Rural Sociology.