Collective consumer-brand phenomena

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Resumé

 (eds) Jon Bertilson & Veronika Tarnovskaya
OriginalsprogEngelsk
TitelBrand Theories : Perspectives on brands and branding
RedaktørerJon Bertilson, Veronika Tarnovskaya
Udgivelses stedLund
ForlagStudentlitteratur
Publikationsdato2017
Sider187-202
Kapitel9
ISBN (Trykt)9789144116242
StatusUdgivet - 2017

Citer dette

Knudsen, G. H. (2017). Collective consumer-brand phenomena. I J. Bertilson, & V. Tarnovskaya (red.), Brand Theories: Perspectives on brands and branding (s. 187-202). Lund: Studentlitteratur.
Knudsen, Gry Høngsmark. / Collective consumer-brand phenomena. Brand Theories: Perspectives on brands and branding. red. / Jon Bertilson ; Veronika Tarnovskaya. Lund : Studentlitteratur, 2017. s. 187-202
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Knudsen, GH 2017, Collective consumer-brand phenomena. i J Bertilson & V Tarnovskaya (red), Brand Theories: Perspectives on brands and branding. Studentlitteratur, Lund, s. 187-202.

Collective consumer-brand phenomena. / Knudsen, Gry Høngsmark.

Brand Theories: Perspectives on brands and branding. red. / Jon Bertilson; Veronika Tarnovskaya. Lund : Studentlitteratur, 2017. s. 187-202.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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Knudsen GH. Collective consumer-brand phenomena. I Bertilson J, Tarnovskaya V, red., Brand Theories: Perspectives on brands and branding. Lund: Studentlitteratur. 2017. s. 187-202