Co-Branding and Co-Creation in Wellness Tourism: The Roel of Cosmeceuticals

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Hospitality Marketing and Management
Vol/bind	20
Udgave nummer	8
Sider (fra-til)	879-901
Antal sider	22
ISSN	1936-8623
DOI	https://doi.org/10.1080/19368623.2011.611727
Status	Udgivet - 2011

Emneord

@article{dd1a7dae5eb54cda98db9e8facc07cf0,

title = "Co-Branding and Co-Creation in Wellness Tourism: The Roel of Cosmeceuticals",

keywords = "spa and wellness, cosmeceuticals, Innovation, co-branding, co-creation, Nordic countries",

author = "Anne-Mette Hjalager and Henna Konu",

year = "2011",

doi = "10.1080/19368623.2011.611727",

language = "English",

volume = "20",

pages = "879--901",

journal = "Journal of Hospitality Marketing and Management",

issn = "1936-8623",

publisher = "Heinemann",

number = "8",

}

TY - JOUR

T1 - Co-Branding and Co-Creation in Wellness Tourism

T2 - The Roel of Cosmeceuticals

AU - Hjalager, Anne-Mette

AU - Konu, Henna

PY - 2011

Y1 - 2011

KW - spa and wellness

KW - cosmeceuticals

KW - Innovation

KW - co-branding

KW - co-creation

KW - Nordic countries

U2 - 10.1080/19368623.2011.611727

DO - 10.1080/19368623.2011.611727

M3 - Journal article

SN - 1936-8623

VL - 20

SP - 879

EP - 901

JO - Journal of Hospitality Marketing and Management

JF - Journal of Hospitality Marketing and Management

IS - 8

ER -