China’s Outbound Tourism: Investigating Word-of-Mouth and its Effect on Perceived Value, Satisfaction and Loyalty

Yan Yang, Fengjie Jing, Bang Nguyen*

*Kontaktforfatter for dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

This study offers an integrated approach to examine Chinese tourists’ perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the social interactions perspective, the study investigates ways to increase perceived value, tourist satisfaction and ultimately, loyalty. Five dimensions of perceived value are identified: quality, emotional, social, price, and experiential. The results indicate that WoM praise plays an important role in travelers’ satisfaction and loyalty formation. In addition, perceived value plays a mediating role between WoM, tourist satisfaction, and loyalty.

OriginalsprogEngelsk
TidsskriftJournal of China Tourism Research
Vol/bind12
Udgave nummer2
Sider (fra-til)159-178
ISSN1938-8160
DOI
StatusUdgivet - 6. sep. 2016
Udgivet eksterntJa

Fingeraftryk

integrated approach
loyalty
tourism
Tourism
China
tourist
Values
effect
price
Word-of-mouth
Perceived value
Loyalty
interaction
evidence
Tourists
Tourist satisfaction

Citer dette

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China’s Outbound Tourism : Investigating Word-of-Mouth and its Effect on Perceived Value, Satisfaction and Loyalty. / Yang, Yan; Jing, Fengjie; Nguyen, Bang.

I: Journal of China Tourism Research, Bind 12, Nr. 2, 06.09.2016, s. 159-178.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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