Buyer-supplier relationships in a period of recession: The role of satisfaction in repeat patronage and the propensity to initiate price negotiation

Per Servais, Jan Møller Jensen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogDansk
TidsskriftInnovative Marketing
Vol/bind8
Udgave nummer4
Sider (fra-til)19-30
ISSN1814-2427
StatusUdgivet - 2012

Emneord

  • Buyer-supplier cooperation, conflict, trust, satisfaction, customer loyalty, price negotiation, financial crisis

Citer dette

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Buyer-supplier relationships in a period of recession: The role of satisfaction in repeat patronage and the propensity to initiate price negotiation. / Servais, Per; Jensen, Jan Møller.

I: Innovative Marketing, Bind 8, Nr. 4, 2012, s. 19-30.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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