Building and strengthening community at the margins of society through social enterprise

This article theorizes how a social enterprise builds, strengthens, and legitimizes community among marginalized people. Prior work investigated social enterprises and community-led social enterprises, or social enterprises rooted in community culture. Missing are perspectives on the roles of social enterprises in community creation and support among marginalized individuals. This qualitative interpretive study draws on ethnographic and netnographic data collection of the social enterprise Familyship; marginalized entrepreneurs developed a social enterprise to address a particular social problem, thus helping other marginalized people to address their constraints and collectively legitimizing a new meaning of what family is and does as a community. The study finds five overarching themes—namely, informing, protecting, connecting, supporting, and normalizing— that characterize Familyship’s process of building, supporting, and legitimizing a community among marginalized individuals. I discuss these findings with regard to contributions to theory on social enterprise and institutional voids, as well as social enterprise and online communities.