Broadening the Perspective on Mobile Marketing: An Introduction

Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstract

The authors elucidate the current state of the new millennium phenomenon called mobile marketing. In the process, they consider the proliferation in mobile technology and devices and comment on future possibilities in the realm of mobile marketing. Following this, they introduce and provide brief descriptions of each of the articles in this issue. Collectively, these articles enlighten the reader on aspects of consumer behavior in a mobile-dominated marketing world.

OriginalsprogEngelsk
TidsskriftPsychology & Marketing
Vol/bind34
Udgave nummer2
Sider (fra-til)113-118
ISSN0742-6046
DOI
StatusUdgivet - feb. 2017
Udgivet eksterntJa

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