Bridging the Determinist-interpretivist Divide in Intercultural Competence Research

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Resumé

This conceptual paper identifies and addresses overlapping limitations related to the conception of culture prevalent in intercultural competences research in the management and marketing fields. Taking advantage of insights from both fields, it suggests means of addressing these limitations as productive avenues for future investigation. Doing so requires addressing the divide between determinist and interpretivist definitions of culture, which the paper accomplishes by building on Bourdieu’s theoretical framework. This facilitates resolutions to three main criticisms of ICC that emerge in light of the determinist-interpretivist divide: an overly static conceptualization conflating culture and nation, underexplored power relations in the definition and development of intercultural competences, as well as a dearth of socio-historic contextualization of intercultural competences. The paper contributes to existing knowledge by proposing directions for future research building on these points of criticism, thereby supporting cross-fertilization between marketing and management research.
OriginalsprogEngelsk
TidsskriftEuropean Journal of International Management
ISSN1751-6757
StatusAccepteret/In press - feb. 2019

Fingeraftryk

marketing
criticism
management
knowledge
Intercultural competence
Criticism
Overlapping
Power relations
Management research
Marketing
Marketing research
Conceptualization
Conception
Contextualization
Theoretical framework

Citer dette

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title = "Bridging the Determinist-interpretivist Divide in Intercultural Competence Research",
abstract = "This conceptual paper identifies and addresses overlapping limitations related to the conception of culture prevalent in intercultural competences research in the management and marketing fields. Taking advantage of insights from both fields, it suggests means of addressing these limitations as productive avenues for future investigation. Doing so requires addressing the divide between determinist and interpretivist definitions of culture, which the paper accomplishes by building on Bourdieu’s theoretical framework. This facilitates resolutions to three main criticisms of ICC that emerge in light of the determinist-interpretivist divide: an overly static conceptualization conflating culture and nation, underexplored power relations in the definition and development of intercultural competences, as well as a dearth of socio-historic contextualization of intercultural competences. The paper contributes to existing knowledge by proposing directions for future research building on these points of criticism, thereby supporting cross-fertilization between marketing and management research.",
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