Brands vs private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?, in Book of Abstracts, 19th Recent Advances in Retailing & Services Science Conference, 09-12 July 2012, Vienna, Austria

Jan Møller Jensen, Torben Hansen

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2012
Antal sider1
StatusUdgivet - 2012
Begivenhed19th International Conference on Recent Advances in Retailing & Services Science - Vienna, Østrig
Varighed: 9. jul. 201212. jul. 2012
Konferencens nummer: 19

Konference

Konference19th International Conference on Recent Advances in Retailing & Services Science
Nummer19
LandØstrig
ByVienna
Periode09/07/201212/07/2012

Emneord

  • Private Labels
  • Brand Loyalty
  • Financial Crisis

Citer dette

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keywords = "Private Labels, Brand Loyalty, Financial Crisis",
author = "Jensen, {Jan M{\o}ller} and Torben Hansen",
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Brands vs private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?, in Book of Abstracts, 19th Recent Advances in Retailing & Services Science Conference, 09-12 July 2012, Vienna, Austria. / Jensen, Jan Møller; Hansen, Torben .

2012. Abstract fra 19th International Conference on Recent Advances in Retailing & Services Science, Vienna, Østrig.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Brands vs private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?, in Book of Abstracts, 19th Recent Advances in Retailing & Services Science Conference, 09-12 July 2012, Vienna, Austria

AU - Jensen, Jan Møller

AU - Hansen, Torben

PY - 2012

Y1 - 2012

KW - Private Labels

KW - Brand Loyalty

KW - Financial Crisis

M3 - Conference abstract for conference

ER -