Avoiding the Pitfalls of Reverse Innovation

Lessons Learned from Essilor - One company’s experiences suggest how the specific challenges of reverse innovation may be anticipated and overcome.

Marine Hadengue, Nathalie de Marcellis-Warin, Max von Zedtwitz, Thierry Warin

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

OVERVIEW: The economic benefits of reverse innovation are intuitively compelling, but this new innovation strategy presents several challenges to established firms, ranging from fears of product cannibalization to not-invented-here syndrome. French ophthalmic lens maker Essilor has experimented with reverse innovation over several projects; an examination of its experiences suggests how the specific challenges of reverse innovation may be anticipated and overcome to allow companies to better leverage the results of their global innovation efforts.

OriginalsprogEngelsk
TidsskriftResearch Technology Management
Vol/bind60
Udgave nummer3
Sider (fra-til)40-47
Antal sider8
ISSN0895-6308
DOI
StatusUdgivet - 4. maj 2017
Udgivet eksterntJa

Fingeraftryk

Lessons learned
Innovation
Innovation strategy
Economic benefits
Cannibalization
Leverage

Citer dette

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abstract = "OVERVIEW: The economic benefits of reverse innovation are intuitively compelling, but this new innovation strategy presents several challenges to established firms, ranging from fears of product cannibalization to not-invented-here syndrome. French ophthalmic lens maker Essilor has experimented with reverse innovation over several projects; an examination of its experiences suggests how the specific challenges of reverse innovation may be anticipated and overcome to allow companies to better leverage the results of their global innovation efforts.",
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Avoiding the Pitfalls of Reverse Innovation : Lessons Learned from Essilor - One company’s experiences suggest how the specific challenges of reverse innovation may be anticipated and overcome. / Hadengue, Marine; de Marcellis-Warin, Nathalie; von Zedtwitz, Max; Warin, Thierry.

I: Research Technology Management, Bind 60, Nr. 3, 04.05.2017, s. 40-47.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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