Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations

Salwa Hanine, Rita Faullant

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 24th Innovation and Product Development Mangement Conference
Antal sider14
UdgivelsesstedBrussels
ForlagEISAM
Publikationsdato2017
Sider1-14
Kapitel01 Creativity in NPD
StatusUdgivet - 2017
Begivenhed24th Innovation and Product Development Management Conference - University of Reykjavik, Reykjavik, Island
Varighed: 11. jun. 201713. jun. 2017
Konferencens nummer: 24

Konference

Konference24th Innovation and Product Development Management Conference
Nummer24
LokationUniversity of Reykjavik
Land/OmrådeIsland
ByReykjavik
Periode11/06/201713/06/2017
NavnInternational Product Development Management Conference
Vol/bind2017
ISSN1998-7374

Citationsformater