Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2003
StatusUdgivet - 2003
BegivenhedInternational Colloquium in Relationship Marketing - Cheltenham, Storbritannien
Varighed: 15. sep. 200317. sep. 2003
Konferencens nummer: 11

Konference

KonferenceInternational Colloquium in Relationship Marketing
Nummer11
LandStorbritannien
ByCheltenham
Periode15/09/200317/09/2003

Citer dette

Horbel, C., & Woratschek, H. (2003). Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain. Abstract fra International Colloquium in Relationship Marketing, Cheltenham, Storbritannien.
Horbel, Chris ; Woratschek, Herbert. / Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain. Abstract fra International Colloquium in Relationship Marketing, Cheltenham, Storbritannien.
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title = "Are Variety-Seekers Bad Customers?: An Analysis of the Role of Recommendations in the Service Profit Chain",
author = "Chris Horbel and Herbert Woratschek",
year = "2003",
language = "English",
note = "International Colloquium in Relationship Marketing, ICRM ; Conference date: 15-09-2003 Through 17-09-2003",

}

Horbel, C & Woratschek, H 2003, 'Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain', International Colloquium in Relationship Marketing, Cheltenham, Storbritannien, 15/09/2003 - 17/09/2003.

Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain. / Horbel, Chris; Woratschek, Herbert.

2003. Abstract fra International Colloquium in Relationship Marketing, Cheltenham, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Are Variety-Seekers Bad Customers?

T2 - An Analysis of the Role of Recommendations in the Service Profit Chain

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2003

Y1 - 2003

M3 - Conference abstract for conference

ER -

Horbel C, Woratschek H. Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain. 2003. Abstract fra International Colloquium in Relationship Marketing, Cheltenham, Storbritannien.