Are recommendations of venturers valuable? a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders

Herbert Woratschek, Chris Horbel

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelACR Conference Proceedings : European Advances in Consumer Research
Vol/bind7
ForlagAssociation for Consumer Research
Publikationsdato2006
Sider469-470
StatusUdgivet - 2006
Udgivet eksterntJa
BegivenhedAssociation for Consumer Research 2007 konference - Memphis, USA
Varighed: 1. jan. 200731. dec. 2007

Konference

KonferenceAssociation for Consumer Research 2007 konference
Land/OmrådeUSA
ByMemphis
Periode01/01/200731/12/2007
AndetMedlem af programkomiteen

Citationsformater