Are recommendations of venturers valuable?: a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders

Herbert Woratschek; Chris Horbel

Are recommendations of venturers valuable? a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders

Herbert Woratschek, Chris Horbel

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	ACR Conference Proceedings : European Advances in Consumer Research
Vol/bind	7
Forlag	Association for Consumer Research
Publikationsdato	2006
Sider	469-470
Status	Udgivet - 2006
Udgivet eksternt	Ja
Begivenhed	Association for Consumer Research 2007 konference - Memphis, USA Varighed: 1. jan. 2007 → 31. dec. 2007

Konference

Konference	Association for Consumer Research 2007 konference
Land/Område	USA
By	Memphis
Periode	01/01/2007 → 31/12/2007
Andet	Medlem af programkomiteen

Citationsformater

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title = "Are recommendations of venturers valuable?: a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders",

author = "Herbert Woratschek and Chris Horbel",

year = "2006",

language = "English",

volume = "7",

pages = "469--470",

booktitle = "ACR Conference Proceedings",

publisher = "Association for Consumer Research",

note = "Association for Consumer Research 2007 konference ; Conference date: 01-01-2007 Through 31-12-2007",

}

Woratschek, H & Horbel, C 2006, Are recommendations of venturers valuable? a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders. i ACR Conference Proceedings: European Advances in Consumer Research. bind 7, Association for Consumer Research, s. 469-470, Association for Consumer Research 2007 konference, Memphis, USA, 01/01/2007.

Are recommendations of venturers valuable? a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders. / Woratschek, Herbert; Horbel, Chris.

ACR Conference Proceedings: European Advances in Consumer Research. Bind 7 Association for Consumer Research, 2006. s. 469-470.

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferenceabstrakt i proceedings › Forskning › peer review