Antecedents of Corporate Environmental Commitments

The Role of Customers

Asghar Afshar Jahanshahi, Alexander Brem

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Resumé

The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016⁻2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.

OriginalsprogEngelsk
Artikelnummer1191
TidsskriftInternational Journal of Environmental Research and Public Health
Vol/bind15
Udgave nummer6
Antal sider10
ISSN1661-7827
DOI
StatusUdgivet - 2018

Fingeraftryk

Iran
Developing Countries
Surveys and Questionnaires

Citer dette

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Antecedents of Corporate Environmental Commitments : The Role of Customers. / Jahanshahi, Asghar Afshar; Brem, Alexander.

I: International Journal of Environmental Research and Public Health, Bind 15, Nr. 6, 1191, 2018.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Antecedents of Corporate Environmental Commitments

T2 - The Role of Customers

AU - Jahanshahi, Asghar Afshar

AU - Brem, Alexander

PY - 2018

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N2 - The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016⁻2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.

AB - The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016⁻2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.

KW - Corporate environmental commitments

KW - Customer capital

KW - Developing country

KW - Environmental collaboration

KW - SMEs

U2 - 10.3390/ijerph15061191

DO - 10.3390/ijerph15061191

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JO - International Journal of Environmental Research and Public Health

JF - International Journal of Environmental Research and Public Health

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