Analysis of brand personality as a moderator of advertising effectiveness

Felix Wasser, Goetz Greve, Oliver Schnittka, Marius Johnen, Julian Hofmann

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the European Marketing Academy
Antal sider11
Vol/bind49th
ForlagEuropean Marketing Academy
Artikelnummer63356
StatusAccepteret/In press - 2020
BegivenhedEuropean Marketing Academy Annual Conference - Corvinus University, Budapest, Ungarn
Varighed: 26. maj 202029. maj 2020
Konferencens nummer: 49

Konference

KonferenceEuropean Marketing Academy Annual Conference
Nummer49
LokationCorvinus University
LandUngarn
ByBudapest
Periode26/05/202029/05/2020

Citationsformater