Analysis of brand personality as a moderator of advertising effectiveness

Felix Wasser, Goetz Greve, Oliver Schnittka, Marius Johnen, Julian Hofmann

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	EMAC 2020 Annual Conference
Antal sider	11
Vol/bind	49th
Forlag	European Marketing Academy
Publikationsdato	2020
Artikelnummer	A2020-63356
Status	Udgivet - 2020
Begivenhed	European Marketing Academy Annual Conference - Corvinus University, Budapest, Ungarn Varighed: 26. maj 2020 → 29. maj 2020 Konferencens nummer: 49

Konference	European Marketing Academy Annual Conference
Nummer	49
Lokation	Corvinus University
Land/Område	Ungarn
By	Budapest
Periode	26/05/2020 → 29/05/2020

Dokumenter og links

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title = "Analysis of brand personality as a moderator of advertising effectiveness",

author = "Felix Wasser and Goetz Greve and Oliver Schnittka and Marius Johnen and Julian Hofmann",

year = "2020",

language = "English",

volume = "49th",

booktitle = "EMAC 2020 Annual Conference",

publisher = "European Marketing Academy",

note = "European Marketing Academy Annual Conference, EMAC ; Conference date: 26-05-2020 Through 29-05-2020",

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TY - GEN

T1 - Analysis of brand personality as a moderator of advertising effectiveness

AU - Wasser, Felix

AU - Greve, Goetz

AU - Schnittka, Oliver

AU - Johnen, Marius

AU - Hofmann, Julian

N1 - Conference code: 49

PY - 2020

Y1 - 2020

M3 - Article in proceedings

VL - 49th

BT - EMAC 2020 Annual Conference

PB - European Marketing Academy

T2 - European Marketing Academy Annual Conference

Y2 - 26 May 2020 through 29 May 2020

ER -