Analysis of brand personality as a moderator of advertising effectiveness

Felix Wasser, Goetz Greve, Oliver Schnittka, Marius Johnen, Julian Hofmann

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelEMAC 2020 Annual Conference
Antal sider11
Vol/bind49th
ForlagEuropean Marketing Academy
Publikationsdato2020
ArtikelnummerA2020-63356
StatusUdgivet - 2020
BegivenhedEuropean Marketing Academy Annual Conference - Corvinus University, Budapest, Ungarn
Varighed: 26. maj 202029. maj 2020
Konferencens nummer: 49

Konference

KonferenceEuropean Marketing Academy Annual Conference
Nummer49
LokationCorvinus University
Land/OmrådeUngarn
ByBudapest
Periode26/05/202029/05/2020

Citationsformater