An assessment of innovation in web marketing: Investigating American convention and visitor bureaus

Florian Zach, Zheng Xiang, Daniel R. Fesenmaier

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results indicate that innovation in Web marketing has been limited in that the majority of the American CVBs focus on basic content provision and website promotional activities. The findings also indicate that there is a perceived gap between the investment in innovative website features and their contribution to the overall Web marketing success.
OriginalsprogEngelsk
TitelInformation and Communication Technologies in Tourism 2007 : Proceedings of the International Conference
RedaktørerMarianna Sigala, Luisa Mich, Jamie Murphy
Antal sider12
Vol/bind9
UdgivelsesstedWien-New York
ForlagSpringer
Publikationsdato2007
Sider365-376
ISBN (Trykt)978-3-211-69564-7
DOI
StatusUdgivet - 2007
BegivenhedInformation and Communication Technologies in Tourism 2007 - Ljubljana, Slovenien
Varighed: 24. jan. 200726. jan. 2007

Konference

KonferenceInformation and Communication Technologies in Tourism 2007
LandSlovenien
ByLjubljana
Periode24/01/200726/01/2007

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