Affiliating with Japanese culture through American brands

Asserting multicultural identity through discursive reconfigurations of brand origin

Julie Emontspool, Eva Kipnis, Amanda J. Broderick

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato6. jun. 2013
StatusUdgivet - 6. jun. 2013
BegivenhedEuropean Marketing Association Conference: Lost in translation: Marketing in an interconnected world - Istanbul, Tyrkiet
Varighed: 4. jun. 20137. jun. 2013

Konference

KonferenceEuropean Marketing Association Conference
LandTyrkiet
ByIstanbul
Periode04/06/201307/06/2013

Citer dette

Emontspool, J., Kipnis, E., & Broderick, A. J. (2013). Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin. Afhandling præsenteret på European Marketing Association Conference, Istanbul, Tyrkiet.
Emontspool, Julie ; Kipnis, Eva ; Broderick, Amanda J. / Affiliating with Japanese culture through American brands : Asserting multicultural identity through discursive reconfigurations of brand origin. Afhandling præsenteret på European Marketing Association Conference, Istanbul, Tyrkiet.
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year = "2013",
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note = "European Marketing Association Conference : Lost in translation: Marketing in an interconnected world, EMAC ; Conference date: 04-06-2013 Through 07-06-2013",

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Emontspool, J, Kipnis, E & Broderick, AJ 2013, 'Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin' Paper fremlagt ved European Marketing Association Conference, Istanbul, Tyrkiet, 04/06/2013 - 07/06/2013, .

Affiliating with Japanese culture through American brands : Asserting multicultural identity through discursive reconfigurations of brand origin. / Emontspool, Julie ; Kipnis, Eva; Broderick, Amanda J.

2013. Afhandling præsenteret på European Marketing Association Conference, Istanbul, Tyrkiet.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

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T1 - Affiliating with Japanese culture through American brands

T2 - Asserting multicultural identity through discursive reconfigurations of brand origin

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AU - Kipnis, Eva

AU - Broderick, Amanda J.

PY - 2013/6/6

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Emontspool J, Kipnis E, Broderick AJ. Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin. 2013. Afhandling præsenteret på European Marketing Association Conference, Istanbul, Tyrkiet.