Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin

Julie Emontspool, Eva Kipnis, Amanda J. Broderick

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato6. jun. 2013
StatusUdgivet - 6. jun. 2013
BegivenhedEuropean Marketing Association Conference: Lost in translation: Marketing in an interconnected world - Istanbul, Tyrkiet
Varighed: 4. jun. 20137. jun. 2013

Konference

KonferenceEuropean Marketing Association Conference
Land/OmrådeTyrkiet
ByIstanbul
Periode04/06/201307/06/2013

Citationsformater