Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks

Oliver Schnittka, Henrik Sattler, Sebastian Zenker

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftInternational Journal of Research in Marketing
Vol/bind29
Udgave nummer3
Sider (fra-til)265-274
ISSN0167-8116
DOI
StatusUdgivet - 2012

Citer dette

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Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. / Schnittka, Oliver; Sattler, Henrik; Zenker, Sebastian .

I: International Journal of Research in Marketing, Bind 29, Nr. 3, 2012, s. 265-274.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks

AU - Schnittka, Oliver

AU - Sattler, Henrik

AU - Zenker, Sebastian

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