Adoption of Innovation

Balancing Internal and External Stakeholders in the Marketing of Innovation

Alexander Brem, Eric Viardot

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelAdoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
RedaktørerAlexander Brem, Eric Viardot
ForlagSpringer
Publikationsdato2015
Sider1-10
Kapitel1
ISBN (Trykt)978-3-319-14522-8
ISBN (Elektronisk)978-3-319-14523-5
DOI
StatusUdgivet - 2015

Citer dette

Brem, A., & Viardot, E. (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. I A. Brem, & E. Viardot (red.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (s. 1-10). Springer. https://doi.org/10.1007/978-3-319-14523-5_1
Brem, Alexander ; Viardot, Eric . / Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. red. / Alexander Brem ; Eric Viardot. Springer, 2015. s. 1-10
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Brem, A & Viardot, E 2015, Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. i A Brem & E Viardot (red), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer, s. 1-10. https://doi.org/10.1007/978-3-319-14523-5_1

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation. / Brem, Alexander; Viardot, Eric .

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. red. / Alexander Brem; Eric Viardot. Springer, 2015. s. 1-10.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskning

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DO - 10.1007/978-3-319-14523-5_1

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Brem A, Viardot E. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. I Brem A, Viardot E, red., Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer. 2015. s. 1-10 https://doi.org/10.1007/978-3-319-14523-5_1