ACTOR ROLE-RESOURCE INTERACTIONS IN EMERGING SHARING-ECONOMY BUSINESSES

Susanne Gretzinger, University of Norway, Anna Marie Dyhr Ulrich, Mehtap Eklund

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Abstrakt

This paper explores the process of establishing and developing businesses within the sharing economy by assuming that actors, resources and activities jointly shape various roles associated with sharing-economy entrepreneurship within platform ecosystems over time. Starting off from the dyadic level of analysis, a sample of 15 aspiring entrepreneurs as well as up-stream/down-stream actors related with the entrepreneurs (totalling n= 45 interviews scheduled) in the country case of Denmark will be sampled to investigate this research question. In the paper, we will describe actor-individual roles as well as business-oriented roles on the dyadic and the network level during the process of establishing, consolidating and stabilising shared-economy businesses. In addition, the drivers that enable these processes will be identified. This short paper provides an overview of the theoretical framework and the planned research design for the empirical study.
OriginalsprogEngelsk
Publikationsdato20. apr. 2021
Antal sider7
StatusUdgivet - 20. apr. 2021
BegivenhedConference on Industrial Marketing and Purchasing - Cork University Business School, University College Cork, Cork, Irland
Varighed: 26. aug. 202127. aug. 2021
Konferencens nummer: 37
https://conference.ucc.ie/imp-2021/

Konference

KonferenceConference on Industrial Marketing and Purchasing
Nummer37
LokationCork University Business School, University College Cork
Land/OmrådeIrland
ByCork
Periode26/08/202127/08/2021
Internetadresse

Bibliografisk note

Platform ecosystems, industrial network approach, sharing-economy entrepreneurship, actors, roles, resource integration, capabilities

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