A resource embeddedness perspective on creative fashion entrepreneurs outside urban hubs

Birgit Leick, Susanne Gretzinger

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Abstrakt

Researchers on business networking are increasingly recognising the need to conceptualise entrepreneurial networks in different ways than business networks involving established companies on the market. Still, little is known about the interplay of the enterprising individual with contextual factors in the external environment, for example, the location, which might either support or rather impair entrepreneurial ventures. While entrepreneurship is typically associated with urban locations, the present paper aims to specifically discuss a conceptual framework of factors influencing creative entrepreneurs in the broader fashion industry outside the urban hubs, i.e., in locations that are considered to be too remote or scarce in resources for notably creative entrepreneurs. The paper will provide a conceptual framework based upon a resource embeddedness perspective and establish research propositions that help to understand contextual factors in the entrepreneurial process of creative fashion entrepreneurship, that is, an industry that is commonly referred to as hip, resource- and amenities-based and, thus, urban. This paper is work-in-progress.
OriginalsprogEngelsk
Publikationsdato16. mar. 2021
Antal sider4
StatusAfsendt - 16. mar. 2021
BegivenhedInternational Research Symposium on Networks in Changing Business Ecosystems - Europa Universität Flensburg, Flensburg, Tyskland
Varighed: 6. maj 20217. maj 2021
Konferencens nummer: 4

Konference

KonferenceInternational Research Symposium on Networks in Changing Business Ecosystems
Nummer4
LokationEuropa Universität Flensburg
LandTyskland
ByFlensburg
Periode06/05/202107/05/2021

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