A resource embeddedness perspective on creative fashion entrepreneurs outside urban hubs

Birgit Leick, Susanne Gretzinger

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review


Researchers on business networking are increasingly recognising the need to conceptualise entrepreneurial networks in different ways than business networks involving established companies on the market. Still, little is known about the interplay of the enterprising individual with contextual factors in the external environment, for example, the location, which might either support or rather impair entrepreneurial ventures. While entrepreneurship is typically associated with urban locations, the present paper aims to specifically discuss a conceptual framework of factors influencing creative entrepreneurs in the broader fashion industry outside the urban hubs, i.e., in locations that are considered to be too remote or scarce in resources for notably creative entrepreneurs. The paper will provide a conceptual framework based upon a resource embeddedness perspective and establish research propositions that help to understand contextual factors in the entrepreneurial process of creative fashion entrepreneurship, that is, an industry that is commonly referred to as hip, resource- and amenities-based and, thus, urban. This paper is work-in-progress.
Publikationsdato31. mar. 2020
Antal sider25
StatusAccepteret/In press - 31. mar. 2020
BegivenhedEuropean Academy of Management : The Business of Now: The Future starts here - Trinity Colleague , Dublin, Irland
Varighed: 4. dec. 20206. dec. 2020
Konferencens nummer: 20


KonferenceEuropean Academy of Management
LokationTrinity Colleague



Leick, B., & Gretzinger, S. (Accepteret/In press). A resource embeddedness perspective on creative fashion entrepreneurs outside urban hubs. Paper præsenteret på European Academy of Management , Dublin, Irland.