A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes

Stephanie Berger, Oliver Niebuhr, Margaret Zellers

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

14 Downloads (Pure)

Resumé

This paper is a first investigation into the influence of the pitch range and the intensity variation on the number of subscribers, views and likes of YouTube Creators. A total of ten minutes of speech material from five English and five North-American YouTubers was analyzed. The results for pitch range and intensity variation suggest that an increase in both parameters results in higher subscriber counts. For views, there was no influence of pitch range, but an increase in intensity variation results in a lower number of views. Pitch range and intensity variation had no influence on the like count. Furthermore, both origin and gender had an influence on the results. Ultimately, this study will provide further information for the phonetic research of charisma (i.e., the perceived charm, competence, power, and persuasiveness of a speaker), as it is suspected that the acoustic features that have so far been connected to charisma also play an important role in the success of a YouTuber and their channel.
OriginalsprogEngelsk
TitelProc. Interspeech 2019
ForlagInternational Speech Communication Association (ISCA)
Publikationsdato16. sep. 2019
Sider1761-1765
DOI
StatusUdgivet - 16. sep. 2019
BegivenhedINTERSPEECH 2019 - Graz, Østrig
Varighed: 15. sep. 201919. sep. 2019

Konference

KonferenceINTERSPEECH 2019
LandØstrig
ByGraz
Periode15/09/201919/09/2019
NavnProceedings of the International Conference on Spoken Language Processing
ISSN1990-9772

Fingeraftryk

Speech analysis
Acoustics

Citer dette

Berger, S., Niebuhr, O., & Zellers, M. (2019). A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. I Proc. Interspeech 2019 (s. 1761-1765). International Speech Communication Association (ISCA). Proceedings of the International Conference on Spoken Language Processing https://doi.org/10.21437/Interspeech.2019-1664
Berger, Stephanie ; Niebuhr, Oliver ; Zellers, Margaret. / A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. Proc. Interspeech 2019. International Speech Communication Association (ISCA), 2019. s. 1761-1765 (Proceedings of the International Conference on Spoken Language Processing).
@inproceedings{35d64bd1d2a945d08f0ffde9e3b3cc44,
title = "A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes",
abstract = "This paper is a first investigation into the influence of the pitch range and the intensity variation on the number of subscribers, views and likes of YouTube Creators. A total of ten minutes of speech material from five English and five North-American YouTubers was analyzed. The results for pitch range and intensity variation suggest that an increase in both parameters results in higher subscriber counts. For views, there was no influence of pitch range, but an increase in intensity variation results in a lower number of views. Pitch range and intensity variation had no influence on the like count. Furthermore, both origin and gender had an influence on the results. Ultimately, this study will provide further information for the phonetic research of charisma (i.e., the perceived charm, competence, power, and persuasiveness of a speaker), as it is suspected that the acoustic features that have so far been connected to charisma also play an important role in the success of a YouTuber and their channel.",
keywords = "charisma, youtube, subscribers, likes, views, intensity variation, pitch range",
author = "Stephanie Berger and Oliver Niebuhr and Margaret Zellers",
year = "2019",
month = "9",
day = "16",
doi = "10.21437/Interspeech.2019-1664",
language = "English",
pages = "1761--1765",
booktitle = "Proc. Interspeech 2019",
publisher = "International Speech Communication Association (ISCA)",

}

Berger, S, Niebuhr, O & Zellers, M 2019, A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. i Proc. Interspeech 2019. International Speech Communication Association (ISCA), Proceedings of the International Conference on Spoken Language Processing, s. 1761-1765, INTERSPEECH 2019, Graz, Østrig, 15/09/2019. https://doi.org/10.21437/Interspeech.2019-1664

A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. / Berger, Stephanie; Niebuhr, Oliver; Zellers, Margaret.

Proc. Interspeech 2019. International Speech Communication Association (ISCA), 2019. s. 1761-1765 (Proceedings of the International Conference on Spoken Language Processing).

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

TY - GEN

T1 - A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes

AU - Berger, Stephanie

AU - Niebuhr, Oliver

AU - Zellers, Margaret

PY - 2019/9/16

Y1 - 2019/9/16

N2 - This paper is a first investigation into the influence of the pitch range and the intensity variation on the number of subscribers, views and likes of YouTube Creators. A total of ten minutes of speech material from five English and five North-American YouTubers was analyzed. The results for pitch range and intensity variation suggest that an increase in both parameters results in higher subscriber counts. For views, there was no influence of pitch range, but an increase in intensity variation results in a lower number of views. Pitch range and intensity variation had no influence on the like count. Furthermore, both origin and gender had an influence on the results. Ultimately, this study will provide further information for the phonetic research of charisma (i.e., the perceived charm, competence, power, and persuasiveness of a speaker), as it is suspected that the acoustic features that have so far been connected to charisma also play an important role in the success of a YouTuber and their channel.

AB - This paper is a first investigation into the influence of the pitch range and the intensity variation on the number of subscribers, views and likes of YouTube Creators. A total of ten minutes of speech material from five English and five North-American YouTubers was analyzed. The results for pitch range and intensity variation suggest that an increase in both parameters results in higher subscriber counts. For views, there was no influence of pitch range, but an increase in intensity variation results in a lower number of views. Pitch range and intensity variation had no influence on the like count. Furthermore, both origin and gender had an influence on the results. Ultimately, this study will provide further information for the phonetic research of charisma (i.e., the perceived charm, competence, power, and persuasiveness of a speaker), as it is suspected that the acoustic features that have so far been connected to charisma also play an important role in the success of a YouTuber and their channel.

KW - charisma

KW - youtube

KW - subscribers

KW - likes

KW - views

KW - intensity variation

KW - pitch range

U2 - 10.21437/Interspeech.2019-1664

DO - 10.21437/Interspeech.2019-1664

M3 - Article in proceedings

SP - 1761

EP - 1765

BT - Proc. Interspeech 2019

PB - International Speech Communication Association (ISCA)

ER -

Berger S, Niebuhr O, Zellers M. A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. I Proc. Interspeech 2019. International Speech Communication Association (ISCA). 2019. s. 1761-1765. (Proceedings of the International Conference on Spoken Language Processing). https://doi.org/10.21437/Interspeech.2019-1664