A critical review of the literature on authenticity

Evolution and future research agenda

Ruizhi Yuan*, Martin J. Liu, Jun Luo, Bang Nguyen, Fengkai Yang

*Kontaktforfatter for dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Consumers today are increasingly requiring an authentic product or self, while marketers are also using authenticity to reconnect cultures, stories, and community to inspire consumers. Although previous research has identified a range of cues of authenticity in various contexts, limited attention is devoted to the nature and evolution of authenticity in marketing literature. Building on extant literature, we broaden our understanding of authenticity in the marketing theory development and in marketing-related decision-making process. In this paper, we analyse authenticity, firstly by providing a review of the concept and its development, and then specifically by exploring the theoretical and managerial implications of authenticity in the marketing discipline. The following key aspects are derived: authenticity is a sign of maturing theoretical concept; authenticity is an attribute-oriented idea; and consumer-based authenticity evolves and adapts.

OriginalsprogEngelsk
TidsskriftInternational Journal of Services, Economics and Management
Vol/bind6
Udgave nummer4
Sider (fra-til)339-356
Antal sider18
ISSN1753-0822
DOI
StatusUdgivet - 1. jan. 2014
Udgivet eksterntJa

Fingeraftryk

marketing
development theory
decision making
Authenticity
Research agenda
Marketing

Citer dette

@article{d4a6fbf99b114050a432b497054ba6b2,
title = "A critical review of the literature on authenticity: Evolution and future research agenda",
abstract = "Consumers today are increasingly requiring an authentic product or self, while marketers are also using authenticity to reconnect cultures, stories, and community to inspire consumers. Although previous research has identified a range of cues of authenticity in various contexts, limited attention is devoted to the nature and evolution of authenticity in marketing literature. Building on extant literature, we broaden our understanding of authenticity in the marketing theory development and in marketing-related decision-making process. In this paper, we analyse authenticity, firstly by providing a review of the concept and its development, and then specifically by exploring the theoretical and managerial implications of authenticity in the marketing discipline. The following key aspects are derived: authenticity is a sign of maturing theoretical concept; authenticity is an attribute-oriented idea; and consumer-based authenticity evolves and adapts.",
keywords = "Constructive authenticity, Evolution, Existential authenticity, Future research, Literature review, Marketing theory, Objective authenticity",
author = "Ruizhi Yuan and Liu, {Martin J.} and Jun Luo and Bang Nguyen and Fengkai Yang",
year = "2014",
month = "1",
day = "1",
doi = "10.1504/IJSEM.2014.068270",
language = "English",
volume = "6",
pages = "339--356",
journal = "International Journal of Services, Economics and Management",
issn = "1753-0822",
publisher = "Inderscience Publishers",
number = "4",

}

A critical review of the literature on authenticity : Evolution and future research agenda. / Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Nguyen, Bang; Yang, Fengkai.

I: International Journal of Services, Economics and Management, Bind 6, Nr. 4, 01.01.2014, s. 339-356.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - A critical review of the literature on authenticity

T2 - Evolution and future research agenda

AU - Yuan, Ruizhi

AU - Liu, Martin J.

AU - Luo, Jun

AU - Nguyen, Bang

AU - Yang, Fengkai

PY - 2014/1/1

Y1 - 2014/1/1

N2 - Consumers today are increasingly requiring an authentic product or self, while marketers are also using authenticity to reconnect cultures, stories, and community to inspire consumers. Although previous research has identified a range of cues of authenticity in various contexts, limited attention is devoted to the nature and evolution of authenticity in marketing literature. Building on extant literature, we broaden our understanding of authenticity in the marketing theory development and in marketing-related decision-making process. In this paper, we analyse authenticity, firstly by providing a review of the concept and its development, and then specifically by exploring the theoretical and managerial implications of authenticity in the marketing discipline. The following key aspects are derived: authenticity is a sign of maturing theoretical concept; authenticity is an attribute-oriented idea; and consumer-based authenticity evolves and adapts.

AB - Consumers today are increasingly requiring an authentic product or self, while marketers are also using authenticity to reconnect cultures, stories, and community to inspire consumers. Although previous research has identified a range of cues of authenticity in various contexts, limited attention is devoted to the nature and evolution of authenticity in marketing literature. Building on extant literature, we broaden our understanding of authenticity in the marketing theory development and in marketing-related decision-making process. In this paper, we analyse authenticity, firstly by providing a review of the concept and its development, and then specifically by exploring the theoretical and managerial implications of authenticity in the marketing discipline. The following key aspects are derived: authenticity is a sign of maturing theoretical concept; authenticity is an attribute-oriented idea; and consumer-based authenticity evolves and adapts.

KW - Constructive authenticity

KW - Evolution

KW - Existential authenticity

KW - Future research

KW - Literature review

KW - Marketing theory

KW - Objective authenticity

UR - http://www.scopus.com/inward/record.url?scp=84998890680&partnerID=8YFLogxK

U2 - 10.1504/IJSEM.2014.068270

DO - 10.1504/IJSEM.2014.068270

M3 - Journal article

VL - 6

SP - 339

EP - 356

JO - International Journal of Services, Economics and Management

JF - International Journal of Services, Economics and Management

SN - 1753-0822

IS - 4

ER -