A Concept of Location-Based Social Network Marketing

Iis Tussyadiah

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.
OriginalsprogEngelsk
TidsskriftJournal of Travel & Tourism Marketing
Vol/bind29
Udgave nummer3
Sider (fra-til)205-220
ISSN1054-8408
DOI
StatusUdgivet - 2012

Fingeraftryk

social network
marketing
connectivity
tourism
Social networks
Marketing
Reward
Patronage

Citer dette

Tussyadiah, Iis. / A Concept of Location-Based Social Network Marketing. I: Journal of Travel & Tourism Marketing. 2012 ; Bind 29, Nr. 3. s. 205-220.
@article{fd9cf9e3ffbb4d4ab23fe8799b727f30,
title = "A Concept of Location-Based Social Network Marketing",
abstract = "A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.",
keywords = "location based services, Mobile marketing",
author = "Iis Tussyadiah",
note = "Copyright 2012 Elsevier B.V., All rights reserved.",
year = "2012",
doi = "10.1080/10548408.2012.666168",
language = "English",
volume = "29",
pages = "205--220",
journal = "Journal of Travel & Tourism Marketing",
issn = "1054-8408",
publisher = "Heinemann",
number = "3",

}

A Concept of Location-Based Social Network Marketing. / Tussyadiah, Iis.

I: Journal of Travel & Tourism Marketing, Bind 29, Nr. 3, 2012, s. 205-220.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - A Concept of Location-Based Social Network Marketing

AU - Tussyadiah, Iis

N1 - Copyright 2012 Elsevier B.V., All rights reserved.

PY - 2012

Y1 - 2012

N2 - A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.

AB - A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.

KW - location based services

KW - Mobile marketing

UR - http://www.scopus.com/inward/record.url?scp=84860830993&partnerID=8YFLogxK

U2 - 10.1080/10548408.2012.666168

DO - 10.1080/10548408.2012.666168

M3 - Journal article

VL - 29

SP - 205

EP - 220

JO - Journal of Travel & Tourism Marketing

JF - Journal of Travel & Tourism Marketing

SN - 1054-8408

IS - 3

ER -