A Click for the Good Life?

Slacktivism on Facebook and Its Impact on Life Satisfaction

Claudia Seifert, Jakob Ohme, Kerstin Helm, Lutz M. Hagen

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

This study investigates the influence of so called slacktivism on life satisfaction among users of the Social Network Site Facebook. Our work focuses on the moderating role that user motivation plays in utilizing this new and easy way of civic engagement online, especially on showing support for environmental, nature and animal protection, e.g. by signing an online-petition on Facebook. For this purpose a new scale to assess slacktivism was developed and tested with an online-survey among Facebook users (N= 1345). It revealed a high level of slacktivistic activities among SNS users, regardless of whether they already volunteered offline or not. Using regression modeling, it could be shown that slacktivism determines life satisfaction in a negative way, which is especially true for Facebook users who perform slacktivistic activities with a high intrinsic motivation. Furthermore, preceding criticism of self-expression as main motivation for slacktivism was not supported.
OriginalsprogEngelsk
Publikationsdato25. maj 2014
Antal sider25
StatusUdgivet - 25. maj 2014
Begivenhed64th Annual Conference of the International Communication Association: Communication and the 'Good Life' - Seattle Sheraton Hotel, Seattle, USA
Varighed: 22. maj 201426. maj 2014
http://convention2.allacademic.com/one/ica/ica14/

Konference

Konference64th Annual Conference of the International Communication Association
LokationSeattle Sheraton Hotel
LandUSA
BySeattle
Periode22/05/201426/05/2014
Internetadresse

Fingeraftryk

facebook
animal protection
petition
intrinsic motivation
online survey
social network
criticism
regression

Citer dette

Seifert, C., Ohme, J., Helm, K., & Hagen, L. M. (2014). A Click for the Good Life? Slacktivism on Facebook and Its Impact on Life Satisfaction. Afhandling præsenteret på 64th Annual Conference of the International Communication Association, Seattle, USA.
Seifert, Claudia ; Ohme, Jakob ; Helm, Kerstin ; Hagen, Lutz M. / A Click for the Good Life? Slacktivism on Facebook and Its Impact on Life Satisfaction. Afhandling præsenteret på 64th Annual Conference of the International Communication Association, Seattle, USA.25 s.
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Seifert, C, Ohme, J, Helm, K & Hagen, LM 2014, 'A Click for the Good Life? Slacktivism on Facebook and Its Impact on Life Satisfaction' Paper fremlagt ved 64th Annual Conference of the International Communication Association, Seattle, USA, 22/05/2014 - 26/05/2014, .

A Click for the Good Life? Slacktivism on Facebook and Its Impact on Life Satisfaction. / Seifert, Claudia; Ohme, Jakob; Helm, Kerstin ; Hagen, Lutz M.

2014. Afhandling præsenteret på 64th Annual Conference of the International Communication Association, Seattle, USA.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - A Click for the Good Life?

T2 - Slacktivism on Facebook and Its Impact on Life Satisfaction

AU - Seifert, Claudia

AU - Ohme, Jakob

AU - Helm, Kerstin

AU - Hagen, Lutz M.

PY - 2014/5/25

Y1 - 2014/5/25

N2 - This study investigates the influence of so called slacktivism on life satisfaction among users of the Social Network Site Facebook. Our work focuses on the moderating role that user motivation plays in utilizing this new and easy way of civic engagement online, especially on showing support for environmental, nature and animal protection, e.g. by signing an online-petition on Facebook. For this purpose a new scale to assess slacktivism was developed and tested with an online-survey among Facebook users (N= 1345). It revealed a high level of slacktivistic activities among SNS users, regardless of whether they already volunteered offline or not. Using regression modeling, it could be shown that slacktivism determines life satisfaction in a negative way, which is especially true for Facebook users who perform slacktivistic activities with a high intrinsic motivation. Furthermore, preceding criticism of self-expression as main motivation for slacktivism was not supported.

AB - This study investigates the influence of so called slacktivism on life satisfaction among users of the Social Network Site Facebook. Our work focuses on the moderating role that user motivation plays in utilizing this new and easy way of civic engagement online, especially on showing support for environmental, nature and animal protection, e.g. by signing an online-petition on Facebook. For this purpose a new scale to assess slacktivism was developed and tested with an online-survey among Facebook users (N= 1345). It revealed a high level of slacktivistic activities among SNS users, regardless of whether they already volunteered offline or not. Using regression modeling, it could be shown that slacktivism determines life satisfaction in a negative way, which is especially true for Facebook users who perform slacktivistic activities with a high intrinsic motivation. Furthermore, preceding criticism of self-expression as main motivation for slacktivism was not supported.

KW - Slacktivism

KW - Civic Engagement

KW - Facebook

KW - political participation

KW - life satisfaction

M3 - Paper

ER -

Seifert C, Ohme J, Helm K, Hagen LM. A Click for the Good Life? Slacktivism on Facebook and Its Impact on Life Satisfaction. 2014. Afhandling præsenteret på 64th Annual Conference of the International Communication Association, Seattle, USA.