A Business intelligence tool for studying value co-creation and innovation

Stoyan Tanev, Petko Ruskov, Lachezar Georgiev, Tony Bailetti

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Value co-creation is an emerging marketing and innovation paradigm describing a broader opening of the firm to its customers by providing them with the opportunity to become active participants in the design and development of personalized products, services and experiences. However, there is not yet a fully satisfactory theoretical vision about its distinctive characteristics as compared to more traditional value creation approaches. One of the challenges in studying value co-creation is the lack of business intelligence (BI) tools that can be used in the conceptualization of value co-creation practices. The present paper provides a preliminary vision for the development of such BI tool and a first implementation that uses empirical research results in answering two research questions. The first question is: What are the principal components of value co-creation? The second question is: What is the relationship between the degree of firms’ involvement in value co-creation activities and their innovativeness.
OriginalsprogEngelsk
TidsskriftInformation Technologies and Control
Vol/bind2011
Udgave nummer1
Sider (fra-til)2-9
Antal sider8
ISSN1312-2622
StatusUdgivet - 2011

Fingeraftryk

Innovation
Value co-creation
Business intelligence
Co-creation of value
Innovativeness
Marketing
Principal components
Paradigm
Value creation
Empirical research
Design and development
Conceptualization

Bibliografisk note

Information Technologies and Control 1, 2011, pp. 2-9, ISSN 1312-2622

Citer dette

Tanev, S., Ruskov, P., Georgiev, L., & Bailetti, T. (2011). A Business intelligence tool for studying value co-creation and innovation. Information Technologies and Control , 2011(1), 2-9.
Tanev, Stoyan ; Ruskov, Petko ; Georgiev, Lachezar ; Bailetti, Tony. / A Business intelligence tool for studying value co-creation and innovation. I: Information Technologies and Control . 2011 ; Bind 2011, Nr. 1. s. 2-9.
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Tanev, S, Ruskov, P, Georgiev, L & Bailetti, T 2011, 'A Business intelligence tool for studying value co-creation and innovation', Information Technologies and Control , bind 2011, nr. 1, s. 2-9.

A Business intelligence tool for studying value co-creation and innovation. / Tanev, Stoyan; Ruskov, Petko; Georgiev, Lachezar; Bailetti, Tony.

I: Information Technologies and Control , Bind 2011, Nr. 1, 2011, s. 2-9.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - A Business intelligence tool for studying value co-creation and innovation

AU - Tanev, Stoyan

AU - Ruskov, Petko

AU - Georgiev, Lachezar

AU - Bailetti, Tony

N1 - Information Technologies and Control 1, 2011, pp. 2-9, ISSN 1312-2622

PY - 2011

Y1 - 2011

N2 - Value co-creation is an emerging marketing and innovation paradigm describing a broader opening of the firm to its customers by providing them with the opportunity to become active participants in the design and development of personalized products, services and experiences. However, there is not yet a fully satisfactory theoretical vision about its distinctive characteristics as compared to more traditional value creation approaches. One of the challenges in studying value co-creation is the lack of business intelligence (BI) tools that can be used in the conceptualization of value co-creation practices. The present paper provides a preliminary vision for the development of such BI tool and a first implementation that uses empirical research results in answering two research questions. The first question is: What are the principal components of value co-creation? The second question is: What is the relationship between the degree of firms’ involvement in value co-creation activities and their innovativeness.

AB - Value co-creation is an emerging marketing and innovation paradigm describing a broader opening of the firm to its customers by providing them with the opportunity to become active participants in the design and development of personalized products, services and experiences. However, there is not yet a fully satisfactory theoretical vision about its distinctive characteristics as compared to more traditional value creation approaches. One of the challenges in studying value co-creation is the lack of business intelligence (BI) tools that can be used in the conceptualization of value co-creation practices. The present paper provides a preliminary vision for the development of such BI tool and a first implementation that uses empirical research results in answering two research questions. The first question is: What are the principal components of value co-creation? The second question is: What is the relationship between the degree of firms’ involvement in value co-creation activities and their innovativeness.

KW - value co-creation

KW - open innovation

KW - principal component analysis

KW - linear regression

KW - empirical study

KW - business intelligence tool

M3 - Journal article

VL - 2011

SP - 2

EP - 9

JO - Information Technologies and Control

JF - Information Technologies and Control

SN - 1312-2622

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ER -