Green Behavior: Understanding Long-term Behavior Change and Spill-Over Effects for Sustainable Green Transition (SDU Sønderborg)

The project has the potential to initiate a step change concerning an urgent societal problem, by providing guidelines for the interplay between nudging and informing for initiating long-term behavior change, by providing downloadable communication materials, by developing novel persuasive technologies, and by involving citizens in uncovering novel practices and solutions that can inform future behavior change research and practice.