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Personlig profil

CV

Since December 2011: University of Southern Denmark SDU (Sønderborg): Accociate Professor / Business Administration: Strategic Marketing and Relationshipmanagement. Special focus on issues as strategic sourcing, innovation management, organisational relationships, network- and clusterresearch. 

Since September 2008: University of Southern Danmark SDU (Sønderborg): Assistant Professor / Business Administration

March 2006 – August 2008: University of Flensburg: Lecturer (Lehrbeauftragte) at the Institute of International Mangement IIM. Subjects: Marketoriented Controlling, Marketoriented Human-Ressource-Management in KMU, Sustainable Management (in english). Projects: „Strategic Regional - Marketing“, „Management of bordercrossing Enterpreneurship“.
Mentoring of master thesis, Reviewing for the International Journal of Globalisation and Small Business.

University of applied Science, Lübeck: Assistant Lecturer, for business economics: Strategic Management, Marketing, HRM.

September 2004 - February 2006: Division Manager/Marketing, BWI-Bau GmbH, Düsseldorf:
In charge of Marketing, Sales and Corporate Identity and organisation of seminars and conferences in relation to construction industry.

August 2001 – July 2004: Scholarship holder with the federal state Schleswig-Holstein. August 2001 – Juli 2004.

Post-graduate research at the University of Urbana/Champaign in Illinois/USA, at the chair of business administration of Prof. Dr. Huseyin Leblebici. Von August – Oktober 2003.

University of Paderborn, Chair of Human Resource Management: PhD-research seminar with Prof. Dr. Wolfgang Weber.

University of applied science, Lübeck: Assistant Lecturer (Lehrbeauftragte) for business economics: Strategic Management, Marketing, HRM, Accounting.

January 2000 – June 2001: Consultant, BWI-Bau GmbH, Düsseldorf: Management and Controlling in the field of legal services in the construction industry. Supervision of the project: „Marketing in the construction industry“.

September 1997- December 1999: Scientific Officer with an project of the University of Paderborn in Cooperation with the „Heinz-Nixdorf-Institut“, Paderborn. Managerial functions: Marketoriented Sales- and HRM. Teaching at the Chair of HRM (Prof. Dr. Wolfgang Weber).

WS 1991 – SS 1997: Studies in Economics at the University of Paderborn: Certificate as „Diplom-Kauffrau“. Specializations: Marketing and HRM. Master thesis: „Customer Loyalty by Communication Management in Computer Trading“.

October 1995 – August 1997: Working student, DMG Vertriebs GmbH, Bielefeld: Organisation of direct marketing.

Student trainee August 1993 – April 1994 :
08/1993-10/1993: Sales-Management, adp Gauselmann GmbH, Espelkamp.
03/1994-04/1994: Financial Management, adp Gauselmann GmbH.
08/1994-09/1994: Accounting, adp Gauselmann GmbH.
03/1995-04/1995: Sales-Management, Weidmüller Vertriebs GmbH, Paderborn.:

Publications: 

Gretzinger, S: Strategic Outsourcing in the German Engine Building Industry. An empirical Study based on the Resource Dependence Approach. In: management revue, Vol. 19, issue 3, 2008, 200-229.

Gretzinger, S.: Strategische Gestaltung des Outsourcing im deutschen Maschinenbau: Eine empirische Studie auf Basis des Resource-Dependence-Ansatzes. Hampp-Verlag, Mering, 2008.

Gretzinger, S.: Strategisches Ressourcen-Management: Die Perspektive des Resource-Dependence-Ansatzes. Working paper IIM, Universität Flensburg, 2008.

Gretzinger, S.; Schäfermeier, U.; Dangelmaier, W.; Weber, W.: Wettbewerbsvorteile durch Kooperationen. In: Personalwirtschaft, 1999, S 60-65.

Gretzinger, S.; Matiaske, W.: Marktorientiertes Human-Ressource-Management in strategischen Netzwerken. In: Meyer, J. – A.(ed.); Jahrbuch der KMU-Forschung. München, 2000, S 355-369.

Gretzinger, S.; Matiaske, W.: Steuerungsprobleme in strategischen Netzwerken – Eine machttheoretische Problematisierung am Beispiel eines Entwicklungsverbundes von klein- und mittelständischen Unternehmen. In: Matiaske et al. (ed.): Empirische Entscheidungs- und Organisationsforschung. Heidelberg, 2000, S 53-66.

Gretzinger, S.; Matiaske, W.; Weber, W.: Kooperation und Konflikt in strategischen Netzwerken – Am Beispiel eines Entwicklungsverbundes von klein- und mittelständischen Unternehmen. In: zfo (Zeitschrift für Führung und Organisation), 2002, 71 Jg., Nr. 1,
S 22-25.

Projektbericht:
Gretzinger, S.; Schäfermeier, U.: Teamentwicklung in kooperativen Verbünden von kleinen und mittelständischen Unternehmen. Ein Abschlussbericht zum gleichlautenden Projekt des Heinz Nixdorf Institutes und der Universität Paderborn. Paderborn, 2000.

Rezension:
Gretzinger, S.: Rezension zu Giuseppe Delmestri: Institutionen, Technik und Ökonomie; Eine organisationstheoretische Untersuch
 

Forskningsområde

Research Areas:

  • Business-to-Business Networks: Management and Marketing
  • Social Capital in Business Networks and Cluster
  • Innovation Management in Cooperative Business Networks
  • Entrepreneurial Milieus in Regional Business Networks
  • Embedded Creativity, Key Actors and Incubators in Regional Clusters
  • Institutional Arrangements in Business Marketing

Methodological Approach

  • Network-Analysis: Qualitative and Quantitative
  • Mixed Methods: Qualitative and Quantitative
  • Multiple Case and Single Case Approach
  • New Methods: E. g. Explorative and Confirmatory Meta-Synthesis

Forskningsinformation

Involved in the Project "Energi på havet": http://www.energipaahavet.dk/

Publications: See publication list on PU:RE

 

 

Fingeraftryk Fingeraftryk er baseret på at anvende teksten fra personernes videnskabelige dokumenter til at skabe et indeks med vægtede emneordskoncepter, som definerer de vigtigste emner for hver enkelt forsker.

  • 17 Lignende profiler
Resources Erhverv og økonomi
Social capital Erhverv og økonomi
Innovation Erhverv og økonomi
Business networks Erhverv og økonomi
Networking Erhverv og økonomi
World Wide Web Erhverv og økonomi
Broker Erhverv og økonomi
Small and medium-sized enterprises Erhverv og økonomi

Netværk Nyligt eksternt samarbejde på landeniveau. Dyk ned i detaljerne ved at klikke på punkterne.

Publikationer 2000 2019

Entrepreneurial Ecosystems, Smart Specialisation, Industrie Clusters and Regional Development: Understanding Change on the Network Level

Gretzinger, S., Royer, S., Matiaske, W., Burgess, J. & Brown, K., 1. feb. 2019, (Accepteret/In press) I : International Journal of Globalisation and Small Business. 10, 2, s. 101-104 4 s.

Publikation: Bidrag til tidsskriftLederForskning

Regional development
Ecosystem
Cluster development
Resources
Organizational resources
Regional development
Stakeholder participation
Stakeholders
Qualitative data
Team work

Adding Social Capital Considerations to the Value Adding Web Concept of Clusters

Gretzinger, S. & Royer, S., 4. jul. 2018, Zwischen Provinzen und Metropolen: Stationen einer Sozioökonomischen Reise. Festschrift für Wenzel Matiaske. Fietze, S., Holtmann, D. & Schramm, F. (red.). Augsburg, München: Rainer Hampp Verlag, s. 57-68

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Social capital
Resources
World Wide Web
Value creation
Interaction

Bridge-builder in the periphery: A case study on brokers and innovation-based business networking in peripheral regions

Leick, B. & Gretzinger, S., 1. mar. 2018.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

Peripheral regions
Broker
Networking
Innovation
Innovativeness

Brokerage and governance for business networks: a metasynthesis-based discussion

Leick, B. & Gretzinger, S., dec. 2018, I : Journal of Management & Governance. 22, 4, s. 773-804

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Business networks
Governance
Brokerage
Factors
Qualitative research

Aktiviteter 2010 2019

Research workshop on “Dealing with Uncertainty”

Silke Tegtmeier (Arrangør), Ferran Giones (Arrangør), Kari Kleine (Deltager), Susanne Gretzinger (Deltager), Vivek Menon (Deltager), Michael Sørensen (Deltager), Stephanie Birkner (Deltager), Vibeke Schmidt (Deltager), Daniel Laufs (Deltager), Tetyana Melnychuk (Deltager), Ali Ahmad Malik (Deltager), Sara Said Mosleh (Deltager), Steffen Korsgaard (Deltager)
29. apr. 2019

Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i workshop, kursus, seminar eller lignende

Fil

Research Symposium on Networks in changing business ecosystems

Susanne Gretzinger (Arrangør)
jun. 2018

Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i konference

Research Design “Stakeholder Participation”

Susanne Gretzinger (Taler)
mar. 2018

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

ARA based Model to frame Participation

Susanne Gretzinger (Taler)
jan. 2018

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

Projekter 2013 2021

Innovation Prize - IRCA

Gretzinger, S.

22/02/201928/02/2021

Projekter: ProjektForskning

Benefit for Regions (B4R)

Gretzinger, S.

01/07/201630/06/2019

Projekter: ProjektForskning

Benefit4Regions

Gretzinger, S., Ingstrup, M. B., Fietze, S. & Petersen, J.

01/01/201601/08/2019

Projekter: ProjektForskning

Presse/medie

Priser

BHJ Innovation Award 2018

Oliver Niebuhr (Modtager), Susanne Gretzinger (Modtager), Serguei Chiriaev (Modtager) & Kerstin Fischer (Modtager), 2018

Pris: Priser, stipendier, udnævnelser

Undervisning og vejledning

Basic Marketing and Consumer Behaviour (Marketing)

Anna Marie Dyhr Ulrich

01/02/201430/06/2016

Kursus: Undervisning og vejledningUndervisning

Business Marketing

Susanne Gretzinger

01/09/201631/01/2017

Kursus: Undervisning og vejledningUndervisning

Business Marketing

Susanne Gretzinger

01/09/201331/01/2015

Kursus: Undervisning og vejledningUndervisning

Consumer Marketing/Behaviour

Susanne Gretzinger

01/09/201631/01/2017

Kursus: Undervisning og vejledningUndervisning

Innovation in Value Chains

Susanne Gretzinger

01/09/201531/01/2018

Kursus: Undervisning og vejledningUndervisning