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Publikationer

  • 7 Tidsskriftartikel
  • 5 Konferenceabstrakt i proceedings
  • 2 Konferencebidrag i proceedings
Filtrer
Konferenceabstrakt i proceedings
2020

The power of consumers’ sustainable product purchasing

Seegebarth, B., Sohn, S. & Blankenberg, A-K., 2020, (Accepteret/In press) Proceedings of the 44th Annual Conference of the Academy of Marketing Science.

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

2019

Consumer adoption of smart services: The role of service technology autonomy

Sohn, S., 2019, Proceedings of the 48rd Annual Conference of the European Marketing Academy. European Marketing Academy

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

Åben adgang

Does green equal green? Consumer responses towards different shades of green

Sohn, S. & Seegebarth, B., 2019, (Accepteret/In press) Proceedings of the 50th Annual Conference of the Association of Consumer Research.

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

Me, myself and my smartphone: Antecedents of smartphone attachment

Sohn, S., Karampournioti, E., Wiedmann, K-P. & Fritz, W., 2019, Proceedings of the 43rd Annual Conference of the Academy of Marketing Science.

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

2018

Consumer purchasing of green products: The role of social presence in online retailing

Sohn, S., Seegebarth, B., Kissling, M. & Sippel, T., 2018, (Accepteret/In press) Proceedings of the 47th Annual Conference of the European Marketing Academy.

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review