Personlig profil

Forskningsområde

Stefanie Sohn is an Associate Professor in Marketing and Consumer Behavior at the University of Southern Denmark. She holds a Ph.D. in Business Administration from the Technische Universität Braunschweig (Germany). Her dissertation was awarded with university and industry prizes. 

Her research focuses on studying consumer behavior with implications for digitalization, sustainability, and health. She is using quantitative (e.g., experiments, surveys) and qualitative methods in her research.

Her work has been published in leading international journals such as the International Journal of Research in Marketing, Journal of Travel Research, Journal of Business Research, and Psychology & Marketing

Forskningsområder

  • Forbrugeradfærd

Fingeraftryk

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