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Personlig profil


New product development, open innovation, crowdsourcing, individual and organizational creativity, customer relationships, business models.


My main research interests are in the area of new product development and how to integrate external knowlege sucessfully into NPD. In particular I am interested how customers and users in a wider sense can be integrated into this process. Therefore, in my research I investigate users' creativity, their motives, and personal characteristics but also the challenges of user integration in NPD in the context of various forms of crowdsourcing such as idea contests and innovation communities.

Extending the view of new product development I am also interested how business models change in the light of enhanced co-creation activities, and how the interactin between company and user affects the respective relationship.

More recently I have begun to look into employee-based systems of bottom-up innovation, i.e. how methods of crowsourcing can be transferred to the firm-internal context.


Academic positions

Associate Professor at University of Southern Denmark, Department of Marketing and Management, Centre for Integrative Innovation Management (since 2014 )

Associate Professor at Alpen-Adria Universitaet Klagenfurt, Department of Innovation Management and Entrepreneurship (since 2014)

Research Fellow at Technical University of Denmark, Copenhagen, Department of Management Engeneering (2012-2013)

2009 - 2014 Assistant Professor at Alpen-Adria Universitaet Klagenfurt, Department of Innovation Management and Entrepreneurship

2006 - 2008 Researcher at Linz University, Department of International Management.

2004 - 2007University Assistant at Alpen-Adria Universitaet Klagenfurt, Department of Marketing and International Management.

Academic education

2014Venia Docendi for “Betriebswirtschaftslehre” (business administration), Alpen-Adria Universitaet Klagenfurt. Cumulated habilitation with the synopsis title „Open Innovation – A behavioral-science perspective of user participation in new product development"
2006 Ph.D. from Klagenfurt University. Dissertation title: “The Influence of Personality and Emotions on Customer Satisfaction”
2003 graduation from Innsbruck University School of Management in International Economics and Business Education

Selected Publications - Journal Articles (double blind peer-reviewed)

Faullant R./ Füller J./ Matzler K. (2012): “Mobile audience interaction – explaining the adop-tion of new mobile service applications in socially enriched environments.” Engineering Man-agement Research, Vol. 1, Issue 1, pp. 59-76.

Faullant R./ Schwarz E./ Krajger I./ Breitenecker R. (2012): „Towards a comprehensive under-standing of lead userness – the search for individual creativity“, in: Creativity and Innovation Management, Vol. 21, Issue 1, pp. 76-91.

Füller J./ Hutter K./ Faullant R. (2011): “Why co-creation experience matters? Creative experi-ence and its impact on the quantity and quality of creative contributions”, in: R&D Manage-ment, Volume 41, Issue 3, pp. 259-273.

Faullant R./ Matzler K./ Mooradian T. (2011): “Personality, basic emotions, and satisfaction: primary emotions in the mountaineering experience”, in: Tourism Management, Vol. 32, Issue 6, pp. 1423-1430.

Füller J./ Faullant R./ Matzler K. (2010): „Triggers for virtual customer integration in the de-velopment of medical equipment – from a manufacturer and a user perspective“ in Industrial Marketing Management, Vol. 39, pp. 1376-1383.

Grabner-Kräuter S./ Faullant R. (2010): “Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption” in: International Journal of Dependable and Trustworthy Information Systems, Vol. 1, Issue 4, pp. 43-60.

Schwarz E./ Faullant R./ Matzler K. (2009): „The impact of entrepreneurship culture and inno-vativeness on business growth: An empirical study of small- and medium-sized enterprises“ in: Zeitschrift für Betriebswirtschaft, Special Issue zu Management von kleinen und mittleren Unternehmen, Issue 6, pp. 1-14.

Grabner-Kräuter S./ Faullant R. (2008): „Consumer acceptance of internet banking: the influ-ence of internet trust“ in: International Journal of Bank Marketing, Vol. 26, Issue 7, pp. 483-504. Emerald best paper award.

Faullant R./ Matzler K./ Füller J. (2008): “A positioning map of skiing areas using customer satisfaction scores” in: Journal of Hospitality and Leisure Marketing, Vol. 16, Issue 3, pp. 230-245. Now known as: Journal of Hospitality Marketing & Management

Faullant R./ Matzler K./ Füller J. (2008): „The impact of satisfaction and image on loyalty: The case of Alpine ski resorts” in: Managing Service Quality, Vol. 18, Issue 2, pp. 163-178.

Matzler K./ Füller J./ Faullant R. (2007): “Customer Satisfaction and Loyalty with Alpine Ski Resorts: The Moderating Effect of Lifestyle, Spending and Customer’s Skiing Skills” in: In-ternational Journal of Tourism Research, Vol. 9, pp. 409-421.

Matzler K./ Renzl B./ Faullant R. (2007): “Dimensions of price satisfaction: A replication and extension” in: International Journal of Bank Marketing, Vol. 25, Issue 6, pp. 394-405.

Füller J./ Matzler K./ Faullant R. (2006): "Asymmetric effects in customer satisfaction" in: Annals of Tourism Research, Vol. 33, Issue 4, pp. 1159-1163.

Matzler K./ Faullant R./ Renzl B./ Leiter V. (2005): “The Relationship Between Personality Traits (Extraversion and Neurotizism), Emotions and Customer Self-Satisfaction” in: Innova-tive Marketing, Vol. 1, pp. 32-39.


  • Brugergrupper og brugeradfærd

Fingeraftryk Fingeraftryk er baseret på at anvende teksten fra personernes videnskabelige dokumenter til at skabe et indeks med vægtede emneordskoncepter, som definerer de vigtigste emner for hver enkelt forsker.

Innovation Teknik og materialevidenskab
Learning systems Teknik og materialevidenskab
Text processing Teknik og materialevidenskab
Industry Teknik og materialevidenskab
Lead Teknik og materialevidenskab
Experiments Teknik og materialevidenskab
Disposition Erhverv og økonomi
Service innovation Erhverv og økonomi

Netværk Nyligt eksternt samarbejde på landeniveau. Dyk ned i detaljerne ved at klikke på punkterne.

Publikationer 2005 2019

Bridging Strategic Planning and Business Model Management: A Formal Control Framework to Manage Business Model Portfolios and Dynamics

Globocnik, D., Faullant, R. & Parastuty, Z., 2019, I : European Management Journal.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Formal control
Business model
Model management
Strategic planning
Control theory

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Ukobitz, D. & Faullant, R., 2019, 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. Lam, S. K., Giesler, M. & Luo, X. (red.). American Marketing Association, Bind 30. s. ICC-22-ICC-23

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

Åben adgang

Escaping the Doldrums of Non-Innovation: Path From Non-Innovator to Radical Innovator

Faullant, R. & Knudsen, M. P., 2019.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Åben adgang

Everybody is invited but not everybody will come — the influence of personality dispositions on users’ entry decisions for crowdsourcing competitions

Faullant, R., Holzmann, P. & Schwarz, E. J., apr. 2019, Managing Innovation: Understanding and Motivating Crowds. Brem, A., Tidd, J. & Daim, T. (red.). London: World Scientific Publishing Co. Pte Ltd, s. 91-109 (Series on Technology Management, Bind 32).

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

New product development

Identifying Innovative Idea Proposals with Topic Models: A Case Study from SPA Tourism

Sottocornola, G., Stella, F., Symeonidis, P., Zanker, M., Krajger, I., Faullant, R. & Schwarz, E., 2019, Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications. Sigala, M., Rahimi, R. & Thelwall, M. (red.). Singapore: Springer, s. 115-133

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Learning systems
Text processing

Aktiviteter 2011 2019

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Desiree Ukobitz (Taler), Rita Faullant (Taler)
24. feb. 2019

Aktivitet: Foredrag og mundtlige bidragKonferenceoplæg

DRUID Conference 2018

Rita Faullant (Deltager)
11. jun. 201813. jun. 2018

Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i konference

R&D Management Conference 2018 (Begivenhed)

Rita Faullant (Peer reviewer)
31. mar. 2018

Aktivitet: Redaktionelt arbejde og fagfællebedømmelsePeer reviewer/fagfællebedømmer af manuskripterForskning

DRUID Academy 2018 (Begivenhed)

Rita Faullant (Peer reviewer)
15. jan. 2018

Aktivitet: Redaktionelt arbejde og fagfællebedømmelsePeer reviewer/fagfællebedømmer af manuskripterForskning


Christer Karlsson Runner-Up Best Paper Award

Rita Faullant (Modtager), 14. jun. 2015

Pris: Priser, stipendier, udnævnelser

Undervisning og vejledning

Strategic Market Creation

Tina Lundø Tranekjer


Kursus: Undervisning


Mette Præst Knudsen


Kursus: Undervisning

Market-based Product and Service Design

Mette Præst Knudsen


Kursus: Undervisning