René Heiberg Jørgensen

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2024

Primacy effect on Instagram stories
Jørgensen, R. H. & Knudsen, G. H., aug. 2024, Advances in advertising research XIV: harder, better, faster, stronger: advertising and communication between immediacy and sustainability. Vignolles, A. & Waiguny, M. K. J. (red.). Springer Gabler, s. 91-101 (European Advertising Academy).
Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

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