Lene Heiselberg assistant professor at Centre for Journalism, SDU. Her research fields are journalism effects and audience research.

Her research examines users' experiences with journalism and have a special interest in the emotional experiences. In her research she uses laboratory experiments (eye tracking and electrodermal activity), qualitative and quantitative methods.

Lene Heiselberg is affiliated with the Media Research and Innovation Center, MFI, which is a knowledge center anchored at the Center for Journalism at the University of Southern Denmark. The center collects, processes and systematically disseminates the latest domestic and foreign data in the media field. The goal is to provide current and useful research that gives the media industry insight and inspiration to develop new solutions for the media of the future.

Lene primarily teaches social science methods in the BA and MA journalism education at SDU focusing on methodology and practical, empirical projects. She also teaches short courses on media consumption and trend sociology. She has extensive experience as a master thesis supervisor within the area of media reception and as external examiner at AU, RUC and SDU.

Heiselberg is the chairman of the board of the Qualitative Network.

Forskningsområder 

Jeg forsker i nyhedsbrugeres oplevelser med journalistik, og har en særlig interesse i de emotionelle oplevelser. I min forskning benytter jeg laboratorieeksperimenter (eye tracking og elektrodermal aktivitet), kvalitative og kvantitative metoder.

Kort om min specialevejledning 

Jeg vejleder specialer indenfor et brugercentreret perspektiv (audience research, receptionsforskning, medieeffekter), det kan fx være hvordan journalistik eller kommunikation påvirker mediebrugeren, og hvordan medieprodukterne kan forbedres. Metodisk er jeg især stærk i kvalitativ indholdsanalyse, laboratorieeksperimenter samt i casestudier. Jeg har en fortid som anvendelsesorienteret medieforsker i DR Medieforskning, hvilket gør, at jeg har stor praktisk erfaring med seer-, lytter- og brugertal, samt med kvalitative og kvantitative receptionsanalyser og evalueringer af programindhold.