Judy Hermansen

Mag.art. Litteraturvidenskab & Semiotik

  • Campusvej 55

    5230 Odense M

    Danmark

20072018
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Personlig profil

CV

PUBLIKATIONER - FORMIDLING 

Beezz Business Magazine  www.inno-network.com

Semiotik for brand managers                                                                                                                                                                             Beezz Business Magazine #1 2013

Hva' me' kulturen?                                                                                                                                                                                                  Beezz Business Magazine #2 2013

 

 

Symboløkonomiske Nyheder www.brandbase.dk

Brandingens kulturelle koder
Symboløkonomiske Nyheder 28, 2009

Smagsdommernes lange skygge                                                                                                                                               Symboløkonomiske Nyheder 28, 2009

Branding eller kunst?
Symboløkonomiske Nyheder 29, 2009

Branding til kritiske forbrugere                                                                                                                                                                              Hermansen, J & Østergaard, P, Symboløkonomiske Nyheder 30, 2009

Historien om hvordan ingenting blev noget                                                                                                                                Symboløkonomiske Nyheder 30, 2009

Når modtagerne gerne vil blande sig                                                                                                                                                        Symboløkonomiske Nyheder 31, 2009

Nye boller på suppen                                                                                                                                                                                      Hermansen, J & Østergaard, P, Symboløkonomiske Nyheder 31, 2009

Vi er alle rygere
Østergaard, P & Hermansen, J, Symboløkonomiske Nyheder 24, 2008 

Brandingens Grammatik
Østergaard, P & Hermansen, J, Symboløkonomiske Nyheder. 23, 2008 

Er der nogen hjemme?                                                                                                                                                                   Symboløkonomiske Nyheder 23, 2008

Se det i ørerne
Symboløkonomiske Nyhede. 23, 2008 

Vi er alle rygere
Østergaard, P & Hermansen, J, Symboløkonomiske Nyheder 24, 2008

 

Kommunikationsforum www.kommunikationsforum.dk

Retro-revolutionen                                                                                                                                                                                             Netartikel på k-forum 2013

Ein bischen Menschlichkeit                                                                                                                                                                                Netartikel på k-forum 2012

Ægte, autentisk branding                                                                                                                                                                               Netartikel på k-forum 2012

Hjælp! Jeg skal skilles fra mit brand                                                                                                                                                            Netartikel på k-forum 2011

The Rebell Sell Out                                                                                                                                                                                            Netartikel på k-forum 2010

 

Market Magazine www.marketmagazine.com

Balladen om branding
Market Magazine 45,  2010                                                                                                                                                                                             

Antibranding: Hvorfor er branding altid bagefter?
Market Magazine netpublikation, 2010

Brand management og den refleksive forbruger - med semiotik som hjælpedisciplin
Market Magazine 38, 2009

Brandingens kunst - kunstens branding.
Kjeldgaard, D., Torp, S. & Hermansen, J, Market Magazine 2008

Corporate design - Who cares?
Torp, S. & Hermansen, J. Market Magazine 25, 2008 

En gang røg til branding – et brand, der ikke vil være et brand til et segment, der ikke vil være et segment
Østergaard, P. & Hermansen, J, Market Magazine 2007 

 

Brand Base e-nyhedsbrev

Hvordan reagerer forbrugerne på billedsprog i printannoncer?                                                                                                                        Resumé af: Consumer Responses to Tropes in Print Advertising, Mark Toncar, Lycoming College og James Munch, University of Texasi Journal of Advertising, Vol XXX, No 1, Spring 2001
Brand Base e-nyhedsbrev, feb 2010

Hvad betyder forfalskninger for kundens relationer til brandet?                                                                                                                   Resumé af: The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships Suraj Commuri i Journal of Marketing Vol 73 (May 2009)
Brand Base e-nyhedsbrev, jan 2010

En, to, tre - tjek på branding                                                                                                                                                                                Resumé af: One, two, three: A practical brand anatomy, Paulo de Lencastre og Ana Cõrte-Real i Journal of Brand Management 2010, 17
Brand Base e-nyhedsbrev 2010

Kreative ledere - store ideer gennem 30 år                                                                                                                                                     Resume af: Creative Leaders - Thirty years of big ideas, Christy Ashley og Jason D. Oliver i Journal of Advertising, Spring 2010, Vol 39 (1)
Brand Base e-nyhedsbrev 2010

Branding og             designmanagement                                                                                                                                                                                                            Resumé af: Branding and design management: a brand design management model, Jordi Montaña, URL-ESADE, Spain- Francisco Guzmán, University of North Texas, USA - Isa Moll, URL-ESADE, Spain i Journal og Marketing Management, 2007, Vol. 23
Brand Base e-nyhedsbrev 2010

Retorik og reklamesprog                                                                                                                                                                                   Resumé af: Figures of Rhetoric in Advertising Language, Edward F. McQuarrie, Leavy School of Business, Santa Clara University, California - David Glen Mick, University of Wisconsin, Madison i Journal of Consumer Research, March 1996.                                 Brand Base e-nyhedsbrev 2009

Hvordan forstår forbrugerne åbne og lukkede reklamer?                                                                                                                            Resumé af: Open versus closed advertising texts and interpretive communities, Natalia Yannopoulou, University of Warwick og Richard Elliott, University of Bath i International Journal of Advertising, 27(1), 2008
Brand Base e-nyhedsbrev 2010

Identitetsbaseret branding
Brand Base e-nyhedsbrev 2009        

Det nordiske som brandværdi                                                                                                                                                                           Resumé af: Nordic brands towards a design-oriented concept, Ana Roncha, Minho University, Portugal i Brand Management Vol. 16, 2008
Brand Base e-nyhedsbrev 2009 

Hvad skal vi med en hjerne?                                                                                                                                                                             Resumé af: "Brains and brands: Developing mutually informative research in neuroscience and marketing". Tyler K. Perrachione, department of Brain and Cognitive Sciences, Massachusetts Institute of Technology and John R. Perrachione, Truman State University.Journal of Consumer Behaviour, July-October, 2008
Brand Base e-nyhedsbrev 2009 

Brands som ideologiske parasitter                                                                                                                                                                Resumé af: Douglas B. Holt: "Jack Daniel's America - Iconic brands as ideological parasites and proselytizers", i Journal of Consumer Culture 6(3), London 2006, SAGE Publications, p. 327-353
Brand Base e-nyhedsbrev 2009     

Brandingens hellige gral                                                                                                                                                                                           Resumé af:Towards the holy grail of defining 'brand', Leslie de Chertony, University of Birmingham Business School, UK i Marketing Theory 9/2009                                                                                                                                                                                                      Brand Base e-nyhedsbrev 2009 

Er frække reklamer forførende - eller bare spildte anstrengelser?                                                                                                                                                                                                        Resumé af: Controversial advertisement executions and involvement on elaborative processing and comprehension. Bruce A. Huhman (Department of Marketing, New Mexico State University) and Beth Mott-Stenerson (College of Business, University of Southern Indiana). I Journal of Marketing Communications, Vol 14, No 4, September 2008, 293-313
Brand Base e-nyhedsbrev 2009

Når brands bliver brandet                                                                                                                                                                                   Resumé af: When brands get branded Frank Huber, Johannes Vogel, Frederik MeyerJohannes Gutenberg-University of Mainz, Germany i Marketing Theory, Volume 9 (1), 131-136, 2009 SAGE
Brand Base e-nyhedsbrev 2009

Fortællinger fra supermarkedet                                                                                                                                                                          Resumé af oplæg ved forskningsassistent post. doc. Dorthe Brogård Kristensen
Brand Base e-nyhedsbrev 2008 

Kapitalens brandscapes                                                                                                                                                                                    Resumé af: Robert Goldman og Stephen Papson Capital's Brandscapes i Journal of Consumer Culture, Vol 6(3), 2006
Brand Base e-nyhedsbrev 2008

Sundhed og forbrugeradfærd                                                                                                                                                                                  Resumé af oplæg ved professor Søren Askegaard om Health Branding
Brand Base e-nyhedsbrev 2008

Flaskevand - den rene vare i brandingens tidsalder                                                                                                                                        Resumé af: Richard Wilk, Indiana University, USA, Bottled Water - The pure commodity in the age of brandingJournal i Consumer Culture Vol 6(3), 2006
Brand Base e-nyhedsbrev 2008

Toward a Sociology of Branding                                                                                                                                                                        Resumé af: Douglas B. Holt, Oxford University, UK, Introduction to Toward a Sociology of Branding i Journal of Consumer Culture Vol 6(3) 2006
Brand Base e-nyhedsbrev 2008

Balladen med de kreative                                                                                                                                                                                      Resumé af: Chris Hackley, Royal Halloway, University of London og Arthur J. Kover, Fordham Graduate Business School, The trouble with creatives: negotiating creative identity in advertising agencies i International Journal of Advertising (2007), 26 (1), pp. 63-78
Brand Base e-nyhedsbrev 2008

Brands som brikker i konstruktionen af identitet                                                                                                                                                                                                                 Resume af: Brands as symbolic resources for the construction of identity, af Richard Elliot & Krtisadarat Wattanasuwan i International Journal of Advertising, Vol 17, No 2, 1998
Brand Base e-nyhedsbrev 2008

Hvem kan sælge den første?                                                                                                                                                                              Resumé af oplæg om mobile teknologier af professor Jan Damsgaard, Handelshøjskolen, København
Brand Base e-nyhedsbrev 2008

Branding er ikke til at komme udenom                                                                                                                                                            Resumé af professor Søren Askegaards oplæg: Brandingens aktualitet og relevans - de særlige udfordringer for kommunerne - erfaringerne med virksomhedsbranding.
Brand Base e-nyhedsbrev 2008

Type - rolle - formål                                                                                                                                                                                                    Resumé af: The type-role-purpose brand taxonomy, Rob Osler i Brand Management, Vol 14, July 2007
Brand Base e-nyhedsbrev 2008

Vejviser til branding på de industrielle markeder                                                                                                                                           Resumé af: A roadmap for branding in industrial markets, Frederick E. Webster og Kevin Lane Keller i Brand Management Vol 11, No 5, Maj 2004
Brand Base e-nyhedsbrev 2008

Æstetiseringen af forbruget: En undersøgelse af to udstillinger, hvor branding er kunst - og kunst er branding                              Resumé af: Isabelle Szmigin's artikel i The Birmingham Business School, UK: The aestheticization of consumption: An exploration of 'brand.new' and 'Shopping'Marketing Theory Articles, Vol 6(1), 2006 Sage Publications
Brand Base e-nyhedsbrev 2008

Historien om hvordan forbrugeren fik en sjæl                                                                                                                                               Resumé af oplæg ved lektor Per Østergaard, Institut for Marketing og Management, Syddansk Universitet
Brand Base e-nyhedsbrev 2008

Syv veje til branding                                                                                                                                                                                           Reportage fra foredrag med Tilde Heding og Charlotte Knudtzen om forskellige teoretiske indgange til branding
Brand Base e-nyhedsbrev 2008

Lyde og brandnavn præferencer                                                                                                                                                                         Resumé af: Phonetic Symbolism and Brand Name Preference, Tina M. Lowry og L.J. Shrum i Journal of Consumer Research, Vol 34, October 2007
Brand Base e-nyhedsbrev 2008

Akustisk branding                                                                                                                                                                                               Reportage fra Brand Base arrangement med lektor Matthias Bode, Inst. for Marketing & Management, Syddansk Universitet 
Brand Base e-nyhedsbrev 2008

Brand new old fashioned                                                                                                                                                                                     Resumé af: Teaching Old Brands New Tricks, Stephen Brown, Robert V. Kozinets & John F. Sherry i Journal of Marketing, Vol 67, 2003                                                                                                                                                                                                                            Brand Base e-nyhedsbrev 2008        

                                                                                                                                                                                                                  

Aftryk - Brancheblad for Grafiske Arbejdsgivere

Balladen med forbrugere                                                                                                                                                                                  Klumme til Aftryk 2013

Den ægte vare er det nye sort                                                                                                                                                                             Klumme til Aftryk 2013

Kommunikation handler også om at tie stille                                                                                                                                                Klumme til Aftryk 2012

Hva' me' kulturen?                                                                                                                                                                                              Klumme til Aftryk 2012

 

Fyens Stiftstidende

Når branding bliver kunst - og kunst bliver branding
Sep 2009, kronik, Fyens Stiftstidende 

 

Alumnebladet

Det er ikke for ingenting, at vi hedder noget med entreprenørskab                                                                                                           Interview med professor Jan Stentoft Arlbjørn, Institut for Entreprenørskab og Relationsledelse, Syddansk Universitet, Kolding Alumnebladet 1 2008

Innovation og region                                                                                                                                                                                           Interview med institutleder, professor Flemming Just, Institut for Forskning og Udvikling i Landdistrikter, Syddansk Universitet, Esbjerg 
Alumnebladet. 1 2008 


Biennalen - Trapholt

Symboler til salg
Katalog til Biennalen 2007.



AKTIVITETER
Brand Meaning in the Age of the Critical Reflexive Consumer
Judy Hermansen (Foredragsholder), 7 okt 2010 → 10 okt 2010
Aktivitet: Foredrag


Branding og kulturarv : Kulturarv og nutidens koder og kontekster
Oplæg for Odense Bys Museer, 22 sep 2009 


Branding og symboløkonomi
Oplæg for Kunstakademiets Arkitektskole, 4. okt. 2010

Reklamebloggen
Oprettet, 1 jan 2010 på videnskab.dk 

Sparringspartner på brandingkoncept 
Innovationsnetværket RoboCluster, sep 2008

Presse

Boligkrisen ændrer ejendomsmæglernes sprog

17/06/13: (Kristeligt Dagblad)
Judy Hermansen

Forskningsområde

Branding and consumer culture

Publikationer 2007 2015

Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption

Østergaard, P., Hermansen, J. & Fitchett, J., 2015, I : Journal of Brand Management. 22, 1, s. 60-77

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Kultur skaber markeder

Hermansen, J., 2014, I : Aftryk.

Publikation: Bidrag til tidsskriftTidsskriftartikelFormidling

Leder Beezz Buzz

Hermansen, J., 2014, I : Beezz Business Review. 3, s. 2

Publikation: Bidrag til tidsskriftLederForskning

Fil

Leder Beezz Buzz

Hermansen, J., 2014, I : Beezz Business Review. 4, s. 2

Publikation: Bidrag til tidsskriftLederForskning

Fil

Leder Beezz Buzz

Hermansen, J., 2014, I : Beezz Business Review. 1, s. 2

Publikation: Bidrag til tidsskriftLederForskning

Fil

Aktiviteter 2008 2010

  • 3 Foredrag og præsentationer i privat eller offentlig virksomhed
  • 1 Rådgivning og konsulentarbejde
  • 1 Andet

Branding og symboløkonomi

Judy Hermansen (Foredragsholder)
14. okt. 2010

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

Brand Meaning in the Age of the Critical Reflexive Consumer

Judy Hermansen (Foredragsholder)
7. okt. 201010. okt. 2010

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

Reklamebloggen: www.videnskab.dk

Judy Hermansen (Deltager)
1. jan. 2010 → …

Aktivitet: Andre aktiviteterAndet

Branding og kulturarv: Kulturarv og nutidens koder og kontekster

Judy Hermansen (Foredragsholder)
22. sep. 2009

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

Sparringspartner

Judy Hermansen (Rådgiver)
1. sep. 2008 → …

Aktivitet: Myndighedsbetjening og konsulentarbejdeRådgivning og konsulentarbejde

Projekter 2014 2018

Nordic Values as a Strategic Branding Potential (NVSBP)

Hermansen, J.

15/12/201530/06/2017

Projekter: ProjektForskning

Innovationsnetværket - BrandBase, Judy Hermansen

Hermansen, J.

01/07/201431/12/2018

Projekter: ProjektForskning

Biomarkører som et spirende vækstområde (BSV)

Hermansen, J.

01/10/201531/12/2018

Projekter: ProjektForskning