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Personlig profil

CV


Curriculum Vitae
Elin Irene Brandi Sørensen

Education:

2001: Ph.D.,
Department of Marketing, The Aarhus School of Business

1993: Cand.merc.int. (Master’s degree in international business administration),
The Aarhus School of Business

1989: HE (Bachelor degree in business economics and modern languages),
The Aarhus School of Business

Academic Career

2006- Associate professor
Department of Entrepreneurship and Relationship Management,
University of Southern Denmark, Kolding Campus

2004-2006 Lecturer;
Department of Marketing, now: Department of Entrepreneurship and Relationship Management,
University of Southern Denmark, Kolding Campus

2001-2004 Assistant professor;
Department of Marketing, University of Southern Denmark, Kolding Campus

2000 Research assistant;
CESFO, Centre for Small Business Research, University of Southern Denmark, Kolding Campus

1999 Lecturer;
Dep. of Organization and Entrepreneurship, University of Southern Denmark, Kolding

1993-1998 Doctoral student and research assistant;
MAPP Research Centre, Department of Marketing, The Aarhus School of Business

Research involvement

2005- Participant in the “Motherhood Network”
– an international network of (female) consumer researchers interested in exploring the
consumption experiences of first time mothers.
The network is led by Andrea Prothero, University College Dublin, Ireland

2000- Participant in the Consumption Studies research group,
directed by professor Søren Askegaard, Department of Marketing and Management,
University of Southern Denmark.

2001- Participant in the CESFO research programme (Centre for Small Business Research),
directed by associate professor Andreas Cornett, University of Southern Denmark.

1993-1998 Participant in the MAPP research programme (Market Based Product and Process Innovation in the
Food Sector), directed by prof. Klaus G. Grunert, The Aarhus School of Business.


Other academic involvement

Member of Advisory Board for the research programme
“Consumers’ application of nutritional information in the modern food marketplace”
directed by Torben Hansen, professor, Department of Marketing, Copenhagen Business School.

Ad hoc reviewer for Journal of Marketing Management.

Ad hoc reviewer for the EMAC Doctoral Colloquium

Ad hoc reviewer for European ACR Conference

Member of Faculty at the 15th EMAC Doctoral Colloquium,
Minho University, Braga, Portugal, May 26-28, 2002

Research interests:

Consumer behaviour in general
Consumption in life stage transitions
Branding - from a consumer perspective
Relationship marketing
Interpretive approaches
Means-end chains theory and the laddering interviewing technique

Areas of teaching experience

Consumer behaviour
Market communication
General marketing
Qualitative market analysis
Branding
Introduction to methods in social science
International marketing
Business-to-business marketing
Cross cultural understanding
Seminars in marketing
Supervision of bachelor and master projects

Administrative positions

2009- Adminstrator of the BSc course in International Business at campus
Kolding, University of Southern Denmark

2007- Member of the staff-student committee (Studienævn) of the social sciences at campus
Kolding, University of Southern Denmark

2007- Administrator of the BA course in economics and modern languages (‘SPRØK’) at campus
Kolding, University of Southern Denmark

2000-2007 Local administrator of the Diploma course in business administration (marketing)
at campus Kolding, University of Southern Denmark



International exchanges

1995: Visiting scholar,
Department of Marketing, Smeal College of Business,
Pennsylvania State University, USA (six months)

1991: International exchange student,
Management Centre, University of Bradford, England (five months)
Languages

Danish: Native
English: Fluent
German Fluent


Personal

Born: 1966, in Thisted, Denmark

Family: Jørn (born 1970)
Sofie (born 2000)
Magnus (born 2003)

Interests: Family, friends and food. And other nice things in life.


Other

2005- External evaluator at Aalborg University

2007- External evaluator; member of ”Det erhvervsøkonomiske Censorkorps”

2008- Sagkyndigt medlem af Det Tekniske Sikkerhedsråd under Sikkerhedsstyrelsen, Esbjerg.

Forskningsområde

Forskningsområde:

Forbrugeradfærd, symbolsk forbrug, forbrug i transitioner...

Fingeraftryk Fingeraftryk er baseret på at anvende teksten fra personernes videnskabelige dokumenter til at skabe et indeks med vægtede emneordskoncepter, som definerer de vigtigste emner for hver enkelt forsker.

Consumer research Erhverv og økonomi
Marketing Erhverv og økonomi
Research collaboration Erhverv og økonomi
Team work Erhverv og økonomi
International projects Erhverv og økonomi
Interpretive research Erhverv og økonomi
Reflexivity Erhverv og økonomi
Literature review Erhverv og økonomi

Netværk Nyligt eksternt samarbejde på landeniveau. Dyk ned i detaljerne ved at klikke på punkterne.

Publikationer 2001 2019

Consumer Culture Theory's Sociocultural Approach: Potentials for Advancing Tourist Studies

Sørensen, E. B. & Blichfeldt, B. S., 22. okt. 2019.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

Discursive Strategies for Legitimizing the Field of Strategic Design

Storgaard, M. & Sørensen, E. B., 2016, The Proceedings of The XXVII ISPIM Conference 2016 Porto. Porto, Portogal: ISPIM

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study.

Sørensen, E. B. & Thomsen, T. U., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Venice. . Paris-Venice: Marketing Trends Association 2016

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Pregnancy, Privacy and Personhood in the Consumer Socialization of Expectant Mothers

Davis, A., Dobscha, S., Geiger, S., O'Donohue, S., O'Malley, L., Prothero, A., Sørensen, E. B. & Thomsen, T. U., 2014, Motherhood, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures. O'Donohue, S., Hogg, M., Maclaran, P., Martens, L. & Stevens, L. (red.). Routledge, s. 237-248

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Buying into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases

Davis, A., Dobscha, S., Geiger, S., O'Donohue, S., O'Malley, L., Prothero, A., Sørensen, E. B. & Thomsen, T. U., 2010, I : Consumption, Markets & Culture. 13, 4 (December), s. 373-397 25 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Aktiviteter 2007 2018

ATLAS Annual Conference 2018

Elin Brandi Sørensen (Deltager)
26. sep. 201829. sep. 2018

Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i konference

Association for Consumer Research. Journal (Tidsskrift)

Elin Brandi Sørensen (Peer reviewer)
maj 2018

Aktivitet: Redaktionelt arbejde og fagfællebedømmelseRedaktør af tidsskriftForskning

Consumer Culture Theory Conference (Tidsskrift)

Elin Brandi Sørensen (Peer reviewer)
jan. 2018

Aktivitet: Redaktionelt arbejde og fagfællebedømmelseRedaktør af tidsskriftForskning

Studienævn for Design, Turisme, Business Administration and Modern Languages (Ekstern organisation)

Elin Brandi Sørensen (Medlem)
2018 → …

Aktivitet: MedlemskabMedlemskab af udvalg, kommission, råd, nævn, forening, organisation eller lignende

Association for Consumer Research. Journal (Tidsskrift)

Elin Brandi Sørensen (Peer reviewer)
apr. 2017

Aktivitet: Redaktionelt arbejde og fagfællebedømmelseRedaktør af tidsskriftForskning

Undervisning og vejledning

Kvalitativ metode

Elin Brandi Sørensen

01/09/201631/01/2018

Kursus: Undervisning

Forbrugeradfærd

Elin Brandi Sørensen

01/09/201631/01/2018

Kursus: Undervisning

Markedskommunikation

Bo Mortensen

01/02/201430/06/2017

Kursus: Undervisning

Tværfagligt projekt 3

Elin Brandi Sørensen & Pia Geisby Erichsen

01/09/201531/01/2017

Kursus: Undervisning

Tværfagligt projekt 2

Elin Brandi Sørensen

01/02/201430/06/2016

Kursus: Undervisning