Business-to-Business Marketing

  • 6 Kapitel i bog
  • 2 Tidsskriftartikel
  • 1 Antologi
  • 1 Monografi
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  • 2024

    Bringing It All Together and Leaving It All up to You!

    Freytag, P. V., Young, L. & Evald, M. R., dec. 2024, Collaborative Research Design : Working with Business for Meaningful Results. Freytag, P., Young, L. & Evald, M. R. (red.). 2. udg. Springer, s. 381-399 (Contributions to Management Science).

    Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

  • Cases Studies: A Matter of Paradigmatic Stance

    Evald, M. R. & Freytag, P. V., 2024, Collaborative Research Design: Working with Business for Meaningful Results. Freytag, P. V., Young, L. & Evald, M. R. (red.). 2. udg. Springer Science+Business Media, s. 253-276 (Contributions to Management Science, Bind Part F3981).

    Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

  • Doing Quality Collaborative Research with Business

    Young, L., Freytag, P. V. & Evald, M. R., dec. 2024, Collaborative Research Design : Working with Business for Meaningful Results. Freytag, P., Young, L. & Evald, M. R. (red.). 2. udg. Springer, s. 3-19 (Contributions to Management Science).

    Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

  • On Displaying Research Results

    Evers, W., Wilkinson, I. & Freytag, P. V., dec. 2024, Collaborative Research Design : Working with Business for Meaningful Results. Freytag, P., Young, L. & Evald, M. R. (red.). 2. udg. Springer, s. 229-251 (Contributions to Management Science).

    Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

  • The Cooking up of a Gastronomy Brand for Sønderborg Municipality

    Gulisova, B. & Hollensen, S., 19. dec. 2024, Nordic Coastal Tourism : Sustainability, Trends, Practices, and Opportunities. Dragin-Jensen, C., Kwiatkowski, G. & Oklevik, O. (red.). Switzerland: Springer, s. 175-190 16 s.

    Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

  • Unlocking the Impact of Paradigms in Personal Interviews

    Evald, M. R., Freytag, P. V. & Nielsen, S. L., dec. 2024, Collaborative Research Design : Working with Business for Meaningful Results. Freytag, P., Young, L. & Evald, M. R. (red.). 2. udg. Springer, s. 91-120 (Contributions to Management Science).

    Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review