Product Development and Innovation (PDI) Semester Theme

Undervisning

Beskrivelse

Marketing will introduce a marketing plan in general and then focus on business-to-business markets (B2B markets) and marketing activities in them. We will specifically focus on the following issues in relation to these markets:
Periode04/02/2019 → 25/03/2019
MålgruppeBachelor
ECTS-point5,0 ECTS