The students learn to deliberately convey meaningful melody, verbal and body-language elements or combinations thereof during presentations or conversations in order to subtly influence the dialogue partner's reactions/attitudes, emotions, or memorization of information; for example, in business negotiations, in persuading customers, or in "selling ideas" to investors. In addition, they learn how to motivate employees (and hence enhance, for example, innovation processes) and colleagues. The lecture series involves interactive exercises with support of software (Web-Pitcher, AmPitch) and hardware (Sensefloor, VR, MARRYS) etc. At least Acoustic-Voice-Profiling analyses are conducted per students during course as a basis to assess performance and progress. The course is carried out in close coordination with HTBV.