Beskrivelse

This course is taught in tandem with the Masters' level Commercialization Strategy in Theory and Practice course. The course introduces theoretical and methodological principles for researching the barriers to creating and capturing value from commercialization of solutions based on emerging technology. Emerging technologies are characterized by radical novelty and relatively fast growth but also by e.g. uncertainty and ambiguity. Bringing new products or services based on emerging technology to market is therefore tainted with uncertainty and questions of the potential value creation and value capture, e.g. if there are enough or any customers at all.
Periode02/09/202109/12/2021
MålgruppeKandidat
ECTS-point5,0 ECTS