Lost for words: How body language and voice control effect business opportunities



The body language and voice control of people can change how they are perceived in either a positive or a negative way. Is there a specific way to control one’s body language and voice control to change how one is perceived, and if, how? Is there any specific body language which will give you an upper hand when it comes to business opportunities, and if so, which? And does one’s voice control and speech melody affect how one is perceived, and what can be done to control how one is perceived? The subject of how people perceive you is extremely important for entrepreneurs, especially for entrepreneurs who have an innovation they aim to bring to the market; they will need to know how to present themselves and their product to get the attention of buyers and maybe investors, cf. the whole issue of legitimization. This thesis will, on an empirical basis, conduct in-depth case study analysis about how body language and voice control influence the success of business speakers. In addition, it will focus on how people view the speaker when it comes to trustworthiness, the level of persuasion, and the degree of their ascribed competence and passion. It will also relate this information to the two Silicon Valley Theranos scandals with Elizabeth Holmes and Adam Neumann. Both of these speakers managed to obtain huge investor fundings based on ideas that eventually failed drastically; and especially as many investors stated after that failure that they basically closed their eyes about the weaknesses of their business models and invested anyways, Holmes and Neumann are considered role models for how to get the money out of investors' pockets.

The three main questions that will be the focus of this research paper are:

How does body language positive or negative effect in business opportunities?
How does one’s pitch affect business opportunities?
Which methods did Elisabeth Holms and Adam Neumann use?