Beskrivelse

Developing, maintaining, and ending business relationships between a firm and external actors are very important aspects of B2B marketing management. Manufacturing products and making services available for international markets typically involves a number of different, mutually dependent companies connected through networks. Networks should here be understood as orchestrated relations between organizations that create value for users and customers. The course focuses on developing and maintaining inter-organizational relationships between a focal company and its customers, suppliers, competitors and other actors in the firm's international environment that are relevant for the creation of value for customers.
Periode01/09/202331/01/2024