Emilie Thomsen (cand.it. webkommunikation): Investigating the Causes of Green Fatigue in Sustainability Communication and Exploring Strategies for Improvement in the Online Space
This thesis examines whether it is the misinformation, contradictions and greenwashing that leads to green fatigue. By communicating more precisely, transparently, and informatively, do the recipients not experience greater commitment and willingness to act rather than experience green fatigue?