Aktivitet: Foredrag og mundtlige bidrag › Konferenceoplæg
This paper tackles the fundamental, yet underexplored assumption of a dichotomic separation between subjects and objects. It thereby adds to existing consumer research redefining the ontology of consumers-objects relations. Drawing on neo-materialism, we suggest that subjects and objects are simultaneously constituted by recursive interruptions through a process of thingification.
2. okt. 2020
Association for Consumer Research North American Conference