The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty Towards Facebook Brand Pages

  • Horbel, C. (Oplægsholder)
  • Bastian Popp (Andet)
  • Bradley Wilson (Andet)

Aktivitet: Foredrag og mundtlige bidragKonferenceoplæg

Periode5. jun. 2014
Begivenhedstitel43rd Annual Conference of the European Marketing Academy: Paradigm Shifts & Interactions
BegivenhedstypeKonference
PlaceringValencia, Spanien
Grad af anerkendelseInternational