When Communication and Marketing meet - On conceptualizations and understandings of integrated marketing communication

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

Periode28. sep. 2007
BegivenhedstitelWhen Communication and Marketing meet - On conceptualizations and understandings of integrated marketing communication
BegivenhedstypeKonference
PlaceringDepartment of Communication, University of Colorado at Boulder, USA, USA