When Communication and Marketing meet - On conceptualizations and understandings of integrated marketing communication

Møberg Torp, S. (Foredragsholder)

Aktivitet: Foredrag og mundtlige bidragForedrag og præsentationer i privat eller offentlig virksomhed

Periode28. sep. 2007
Begivenhedstitel<strong>When Communication and Marketing meet - </strong><strong>On conceptualizations and understandings of integrated marketing communication</strong>
BegivenhedstypeKonference
PlaceringDepartment of Communication, University of Colorado at Boulder, USA, USA