Sawtooth Software Conference 2016

Martin Meißner (Oplægsholder)

Aktivitet: Foredrag og mundtlige bidragKonferenceoplæg


How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice What is an appropriate number of alternatives per choice? Why are two or five alternatives so rarely used? We characterize the contexts where CBC on pairs makes sense when projecting to real decisions and use an eye-tracking study to assess the (dis-)advantages of CBC studies with different numbers of alternatives.
Periode26. sep. 201630. sep. 2016
BegivenhedstitelSawtooth Software Conference 2016
PlaceringPark City, USA