Same, But Different? Comparing the Effectiveness of Hotel Reviews in the Contexts of Facebook, Travel Communities and Tripadvisor

  • Horbel, C. (Oplægsholder)
  • Bastian Popp (Andet)
  • Herbert Woratschek (Andet)

Aktivitet: Foredrag og mundtlige bidragKonferenceoplæg

Periode25. maj 2016
Begivenhedstitel45th Annual European Marketing Academy Conference: Marketing in the age of data
BegivenhedstypeKonference
PlaceringOslo, Norge