BeskrivelseThis course will outline theory and practice of qualitative research methods within science, engineering, health, food, and medicine. A variety of methodological approaches will be introduced. There will be a special focus within video observation and ethnographic studies. Qualitative research has expanded within natural science, typically in a mix method strategy, and often with use of interviews and/or video observation. The complex interaction of users in different contexts is found in a broad range of fields in modern life and is studied in a number of different scientific fields. Qualitative research methods are important tools for approaching the understanding and interpretation of these phenomena. The course will take both a theoretical and a practical approach. The theoretical approach by relevant theories and methods for conceptualizing the design, data collection, data analysis and reporting. The practical approach by some hands-on within video observation and data analysis.
Learning objectives: The course will provide knowledge within new methods and the underlying theories such as a general understanding of interviews, video-ethnographic methods, probes, self-provided photo safaris, customer journey, interactive video footage sessions, card sorting, projective techniques, ethical considerations, data analysis with use of software. The participants will be given skills and competences (understanding, applied and able to analyze) relevant qualitative research methods, both in general and linked to own current project.
|Periode||6. nov. 2019|
|Grad af anerkendelse||International|