Networks in SME Internationalization- International B2B Sourcing and Marketing Without Foreign Languages

Elo, M. (Forfatter)

Aktivitet: Foredrag og mundtlige bidragKonferenceoplæg

Beskrivelse

A longitudinal case study on a Greek SME in B2B -without foreign language capabilities- internationalizing while employing diaspora networks for international sourcing and export marketing
Periode7. jul. 2020
BegivenhedstitelAcademy of International Business (AIB)<br/>2020 Online Conference
BegivenhedstypeKonference
PlaceringMiami, USA
Grad af anerkendelseInternational